(USA) Director, Digital Media

Bentonville, AR (On-site)

$110K/yr – $220K/yrDirector/Executive8+ years expFull time

Posted 4 days ago

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Job Summary

Own and optimize Sam's Club’s owned media ecosystem by leading strategy, execution, and optimization across channels to deliver personalized, measurable member experiences and ROI. Drive cross-functional partnerships to elevate marketing technology, measurement, and performance while building and leading a high-performing team.

  • Own the owned media strategy and optimization program
  • Lead cross-functional collaboration across marketing, product, analytics, and technology
  • Advance martech capabilities and data-driven member experiences

Job Description

Responsibilities

  • - Lead the strategy, execution, and optimization of Sam's Club's owned media ecosystem.
  • - Deliver personalized, connected member experiences across digital and in-club channels.
  • - Partner across marketing, product, technology, analytics, and data science to drive business outcomes.
  • - Advance marketing technology capabilities through innovation, automation, and experimentation.
  • - Establish measurement frameworks that optimize performance and maximize ROI.
  • - Inspire, develop, and lead a high-performing team while fostering a culture of collaboration and continuous improvement.

Requirements

  • - 10+ years of experience in retail marketing, digital media, or a related field, with expertise in owned media, marketing technology, and personalization.
  • - Proven ability to connect marketing, technology, data science, and analytics to deliver measurable business results.
  • - Strong understanding of owned media strategy, campaign operations, performance measurement, and optimization best practices.
  • - Demonstrated success leading cross-functional initiatives and influencing stakeholders across a complex organization.
  • - Experience building, developing, and leading high-performing teams in fast-paced, innovation-driven environments.
  • - A passion for leveraging emerging technologies and data-driven insights to elevate the member experience.
  • - Bachelor's degree in Marketing, Business, or related field AND 6 years' experience in marketing OR 8 years' experience in marketing
  • - 3 years' supervisory experience

Preferred

  • - Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Benefits

  • -Health benefits include medical, vision and dental coverage
  • -Financial benefits include 401(k), stock purchase and company-paid life insurance
  • -Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • - Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • - Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  • - Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
  • - For information about benefits and eligibility, see One.Walmart.
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Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962
Bentonville, Arkansas, US
530K employees (30,620 in marketing)
54% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$15.2M
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~571.8K

Marketing Team

Marketing Team Size
15,903 (3% of company)
Median Career Experience
17 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
13

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