US Trade Marketing Manager at Big Potato Games | B Corp™ | Stamford, CT

US Trade Marketing Manager

Stamford, CT (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

Lead and deliver Big Potato's US retail marketing across 6 key NA areas, providing tailored plans and assets for retailers. Serve as the American voice, shaping US market presence, partnerships, and localized campaigns, with audits and performance reporting to guide future activity. The role requires collaboration with the Head of Marketing and Senior Marketing Manager, and a proactive, organized approach, with benefits including a 4-day week, health care, retirement plans, and paid time off.

Job Description

Responsibilities

Lead and deliver Big Potato's US retail marketing activity, with a focus on supporting and growing the 6 key retail areas in North America
champion US marketing campaigns and partnerships that bring Big Potato games to life for players and retailers alike
This person will be one of the \"American voices\" within the business, helping shape how Big Potato shows up across the US market
Work with the Head of Marketing to drive the strategy, planning and execution of marketing support across 6 key retail areas in North America, ensuring each receives the right level of attention, tailored support and activity throughout the year
Develop tailored marketing support plans and toolkits for key accounts
Take ownership of building and maintaining a clear level of support for all North American independent customers, including regular communication and access to key marketing assets, making sure they consistently feel looked after
Conduct annual retail audits, visiting key stores to assess the retail landscape, understand how Big Potato shows up in-store and identify opportunities for improvement
Assist in the planning and execution of sales-focused events (e.g. trade shows) to ensure a strong, consistent brand presence
Use and build our own case studies to help us demonstrate to retailers how we've shown up in other accounts / markets
Track and report on the performance of US retail activations, using insights to shape future plans

Requirements

Degree in Marketing, Business, Communications, or a related field (preferred but not essential)
Experience working with retail marketing, trade shows, or sales support in a consumer-facing industry
Proven track record in managing marketing campaigns or partnerships within the US market
Experience coordinating events, stunts, or brand activations
Comfortable working independently while staying aligned with the broader global marketing strategy
Excellent communication and relationship-building skills, both internally and externally
Creative thinker with a knack for spotting trends and developing engaging brand collaborations
Analytical mindset with experience tracking campaign performance and making data-driven decisions
Strong project management skills, with the ability to juggle multiple campaigns and deadlines
Proactive and hands-on approach to problem-solving

Preferred

Degree in Marketing, Business, Communications, or a related field (preferred but not essential)
Experience working with retail marketing, trade shows, or sales support in a consumer-facing industry
Proven track record in managing marketing campaigns or partnerships within the US market
Experience coordinating events, stunts, or brand activations
Creative thinker with a knack for spotting trends and developing engaging brand collaborations
Analytical mindset with experience tracking campaign performance and making data-driven decisions
Strong project management skills, with the ability to juggle multiple campaigns and deadlines
Proactive and hands-on approach to problem-solving
Highly organised, detail-oriented, and results-driven
Confident and outgoing, with the ability to engage partners, influencers, and key stakeholders