U.S. Sr Marketing Mgr. VELYS Knee at Johnson & Johnson Innovative Medicine | Palm Beach Gardens, FL

Johnson & Johnson Innovative Medicine

U.S. Sr Marketing Mgr. VELYS Knee

Palm Beach Gardens, FL (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive the US launch and ongoing commercialization of the VELYS Knee platform, coordinating cross‑functional GTM efforts and adoption programs.

Must-have: 5+ years in medical device/orthopedics marketing with product introduction experience.
Standout: Experience leading a marketing team and cross-functional collaboration with Sales, R&D, and operations.

Job Description

Responsibilities

Own and execute the downstream commercialization strategy for the VELYS Knee platform in the U.S., including positioning, messaging, segmentation, and customer adoption plans.
Lead go-to-market planning and launch excellence for software and hardware releases, ensuring field readiness (tools, training, communications) and clear success metrics.
Optimize performance of the installed base by developing programs that drive utilization, improve customer experience, and strengthen retention across key segments and accounts.
Partner cross-functionally with Sales, Field Marketing, Global Education, Supply Chain, Sales Operations, and R&D to remove adoption barriers and deliver a differentiated user experience.
Lead and develop a team of marketing managers; set priorities, coach performance, and ensure disciplined execution across multiple initiatives.
Represent the platform at key society meetings and customer engagements; support clinical and commercial discussions with surgeon customers and key opinion leaders.
Monitor market trends, competitive dynamics, and customer insights related to primary knee workflows and robotics; translate insights into actions that improve share and growth.

Requirements

Bachelor’s degree required; MBA preferred.
5+ years of relevant marketing, product management, and/or product introduction experience.
Joint Reconstruction marketing experience
Experience with upstream and/or downstream marketing.
Experience supporting society meeting engagement
Experience in medical devices and/or orthopedics
Experience with MedTech capital equipment and clinical procedural understanding
Proven ability to monitor, analyze, and report on business performance to inform strategy
Experience with financial modeling and commercial go-to-market models
Ability to prioritize and successfully lead multiple projects and competing priorities

Preferred

Brand Marketing
Brand Positioning Strategy
Cross-Functional Collaboration

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

innovativemedicine.jnj.com