Responsibilities

• Leading the evolution and implementation of the aHUS patient marketing strategy, messaging, & tactical execution across disease & brand campaigns
• Development and execution of innovative patient education tactics to support patient activation, adherence, and persistence for IV therapies
• Leading patient identification initiatives, supporting disease awareness & diagnosis strategies, in close collaboration with Patient Services teams
• Delivering multi-channel patient promotional platforms and identifying optimized marketing mix
• Leading the aHUS business patient/DTC communication strategy – direct and indirect
• Leading strategic oversight to consumer media plan development & performance measurement
• Partnering with commercial analytics & insights teams to assess current patient market landscape dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary & secondary patient research projects
• Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
• Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
• Identify appropriate key performance indicators to measure & monitor, and lead patient cross-functional team tracking & performance analysis

Requirements

• Bachelor's degree in a scientific or business field
• 5+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience
• Extensive patient and/or consumer marketing digital and personal engagement experience
• Healthcare media planning experience across HCP & patient/consumer segments
• Demonstrated ability to think innovatively and drive outstanding customer experience
• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
• Proven leadership skills and the ability to collaborate in a matrix environment
• High level of interpersonal skills and highly adept in both verbal & written communication
• Ability to work in a rapidly evolving and fast paced competitive environment
• High sense of ethics and responsibility

Preferred

• Advanced degree, MBA
• Strong scientific orientation and background
• Diverse pharma or biotech commercial experience, including rare disease and/or nephrology
• Strong presentation skills and storytelling
• Prior experience with patient persistence & adherence strategy
• Prior experience in competitive markets
• Rare disease, specialty, or high-value biologics experience
• Experience launching or working with a newly launched product