Responsibilities

• Downstream Commercialization Strategy: Own U.S. downstream plans to accelerate installations and utilization through positioning, messaging, segmentation, and campaign execution.
• Launch Readiness & Enablement: Lead global launch playbooks, value messaging, training, and field tools (selling materials, competitive content, and procedural education) to support regional execution.
• Voice of Customer & Adoption: Engage surgeon users, key opinion leaders, and surgeons using competitive technologies to identify adoption barriers, refine messaging, and optimize the customer experience as the downstream Brand Management ambassador.
• Regional Partnership: Partner with regional marketing and commercial leaders to localize downstream plans, support execution, and share best practices that drive consistent U.S. adoption.
• Performance Management & Reporting: Monitor KPIs (install base, utilization, funnel/conversion, and launch metrics), synthesize insights, and provide regular downstream business performance reporting to the Downstream Senior Marketing Manager to inform tactical adjustments.

Requirements

• Bachelor’s degree required.
• 2–3 years of relevant Marketing/Product Management/Product Introduction experience
• Joint Reconstruction experience
• Experience in medical devices or orthopedics.
• Ability to monitor, analyze, and report business performance to inform downstream tactics and product strategy.
• Experience with financial modeling and commercial GTM models.
• Ability to prioritize and successfully lead multiple projects/priorities.
• Exceptional interpersonal and presentation skills.
• Comfort working with cadavers and within an operating room setting.
• Up to 40% domestic travel and limited international travel, including overnights and occasional weekends.

Preferred

• MBA preferred
• 2–3 years of relevant Marketing/Product Management/Product Introduction experience
• Downstream marketing (commercialization, launches, enablement, and performance tracking) experience is highly preferred; upstream experience is a plus.
• Experience supporting society meetings/congresses (planning, presence, and lead capture).
• Experience in medical devices or orthopedics.
• Experience with MedTech capital and clinical procedural understanding is preferred.
• Experience with financial modeling and commercial GTM models.