US Market + Marketing Manager (m/f/d) - 3x German Shopify E-Commerce Brands - 100% remote

San Francisco, CA (Hybrid)

Salary Not AvailableMid Level3+ years exp

Posted 10 days ago

Top 1% of applicants do these two things.

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Job Summary

Own and scale the US market across three brands, driving revenue, funnel optimization, and product expansion while collaborating cross-functionally.

Lead P&L and market KPIs for US
Align product, design, marketing, CRM, and ops across regions

Job Description

Responsibilities

Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie)
Drive revenue growth and optimize conversion across the entire funnel
Expand and shape the product assortment based on US market insights
Understand which occasions, gifting moments, and cultural specifics actually matter to American consumers
Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across Germany, Vietnam, and Moldova
Act as the central point of accountability for all US market decisions
Identify growth opportunities and research competitors
Support building a supplier and partner network in the US

Requirements

Roughly 3 to 7 years of experience in e-commerce, ideally in a D2C environment
Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-level KPIs, not just campaign execution)
Strong understanding of what drives conversion and revenue in online retail
Strategic thinker who is comfortable rolling up their sleeves and executing hands-on
US native or deep, lived expertise in American consumer culture and the gifting calendar (Mother's Day timing, graduation season, the holiday ramp-up)
Based in the US, you'll visit our Düsseldorf office regularly in the first months)
Fluent English is a must; German is a plus but not required
To be direct about the fit: If your background is primarily in B2B, wholesale, or marketplace management, this probably isn't the right role. We need someone with hands-on D2C e-commerce experience. Similarly, if you're coming from a senior director or VP-level position and are looking for a large team to manage, this is a hands-on builder role with a lean setup.

Benefits

Full commercial ownership of an entire market with direct impact on company growth
Work directly with founders and leadership team
100% Remote work
Regular on-site visits to our loft office in Düsseldorf (monthly in first 3 months, travel covered)
Health benefits, meal allowance, top hardware (MacBook, widescreen)
Team with strong growth mindset, honest communication, and "no bullshit" culture
Competitive compensation with variable pay tied to your KPIs
Dedicated onboarding buddy and full tool access from day one

Lyto Brands Group

We are Lyto - a team of creative minds, developers and marketeers. Together we develop brands and stores for personalized products. Each targeted at a specific customer group. This is how we create brand experiences and personal memories for our customers.We have been specialists in personalized products since 2020. As a hybrid of tech start-up, brand developer and store operator, we offer customers unique experiences and products that cannot be found anywhere else in Germany.In a world where anyone can buy anything and distinguishing features are increasingly disappearing, we are setting a new standard. Our vision is to put individuality and personality at the heart of consumption. With our customizable products, we offer our customers the opportunity to create something unique - be it as a special gift for loved ones or as an expression of their own personality. We believe that every product can tell a story that is deeply interwoven with people's emotions and experiences.

Founded in 2020

Düsseldorf, North Rhine-Westphalia, DEU

21 employees (6 in marketing)

lyto.group