US Industry Marketing Manager-Data Centers, Private Equity and Aviation at Lockton | Kansas City, MO

Lockton

US Industry Marketing Manager-Data Centers, Private Equity and Aviation

Kansas City, MO (On-site)

Salary Not AvailableMid Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-functional vertical marketing programs that translate industry needs into multi-channel campaigns for Data Centers, Private Equity, and Aviation, with KPI driven measurement and strong alignment across teams.

Campaign development and activation across brand, digital, content, events, and sales enablement.
Define and report on KPIs, engagement metrics, and growth impact to inform strategy adjustments.

Job Description

Industry & Marketing Strategy: Under guidance of the U.S. Industry Vertical Marketing Leader, support the development and execution of vertical marketing strategies aligned to national and regional growth goals across Data Centers, Private Equity and Aviation.
Translate complex offerings and industry trends into clear narratives, messaging frameworks, and sector-specific marketing plans.
Create integrated marketing programs that align brand, digital, content, sales enablement, events, and internal communications.
Internal & External Communication: Develop clear internal messaging and communication plans to build understanding and adoption of vertical go-to-market strategies.
Partner with internal communications resources to support change management efforts across teams.
Serve as an effective communicator and collaborator across functional groups, ensuring alignment and visibility.
Campaign Development & Activation: Support the creation and lead activation of connected, multi-channel campaigns tailored to Data Centers, Private Equity and Aviation audiences.
Oversee the development of content and marketing materials to ensure industry relevance and message consistency.
Maintain resources such as RFP content libraries to demonstrate vertical expertise.
Ensure marketing activities are measurable, scalable, and supportive of growth objectives.

Lockton

4.2 Glassdoor

What makes Lockton stand apart is also what makes us better: independence. Our private ownership empowers our 13,100+ Associates doing business in over 140+ countries to focus solely on clients' risk and insurance needs. With expertise that reaches around the globe, we deliver the deep understanding needed to accomplish remarkable results.

Founded in 1966

USA

14K employees (562 in marketing)

www.lockton.com

83% recommend to a friend

94% CEO approval