US E-ES Manager, Sponsorship Activation & Portfolio Strategy, US Sponsorships

San Francisco, CA (Unknown)

$120K/yr – $201K/yrManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-informed marketing decisions by turning complex data into actionable insights that shape Deloitte's go-to-market measurement and optimization.

  • Own data storytelling to translate marketing and sales data into recommendations that drive action.
  • Must-have: 5-8 years in marketing analytics or customer insights (B2B preferred).
  • Standout: Proficient in Tableau or other BI tools and cross-functional stakeholder engagement.

Job Description

Responsibilities

  • Be a great data storyteller. Turn complex marketing, customer, and sales data into clear insights and recommendations that shape go-to-market strategy and drive action.
  • Facilitate strategic conversations with Deloitte business and marketing leaders to understand business objectives and translate into measurement strategies and goals, to demonstrate marketing's impact on the business and optimization tactics.
  • Define and refine ideal customer profiles (ICPs), funnel focus, and baseline performance using audience signals, market trends, and competitive share of voice that shape go-to-market strategy.
  • Partner with strategists, marketers, advertising partners, and client and relationship marketing to align goals to the measurement strategy, including KPI selection and success targets.
  • Build and maintain the measurement and optimization plan, clarifying what will be monitored, how insights will be used, and what actions are expected.
  • Coordinate with channel and marketing ops partners to ensure tracking and tagging are in place across key platforms (for example Workfront, Eloqua, Jupiter, URL tracking codes) and data flows support analysis.
  • Monitor in-market performance in near real time to spot funnel fallout and opportunities; elevate optimization actions to marketers and lead recurring campaign business reviews that drive decisions and next steps.
  • Deliver insight-led business impact reporting and presentations tied to goals and success targets, including brand lift and sales pipeline influence; build executive-ready storylines and visuals in PowerPoint and infographics.
  • Produce and deliver a clear retro on key learnings (what worked, what did not, what to change next cycle), with practical recommendations marketers can execute.
  • Analyze large, complex datasets from the data warehouse using business intelligence tools (Tableau preferred) to surface and visualize the insights that matter most; apply analytic reasoning to align findings to business priorities, clearly explain the logic to stakeholders, and deliver strategy-aligned recommendations that drive action.
  • Flag data quality gaps that impact confidence and drive resolution with data owners.

Requirements

  • Minimum 5-8 years' experience in marketing analytics or customer insights, B2B experience preferred
  • Excellent oral/written presentation skills; proficiency in advising and influencing stakeholders at all levels of the business to achieve strategic objectives
  • Strong experience translating complex marketing performance into clear insights and actions for marketers and leaders
  • Comfort working with campaign and marketing platforms and their data outputs (for example Workfront, Eloqua, Sprinklr, and journey analytics environments such as Adobe Customer Journey Analytics)
  • Ability to work within an established measurement strategy to align KPIs to goals and drive consistent performance evaluation
  • Strong storytelling and executive-ready communication skills (crisp narratives, clean visuals in PowerPoint)
  • Advanced data analysis skills with the ability to clearly present complex information in a simple manner, discern business meaning and inspire action based upon your point of view through strong storytelling
  • Advanced knowledge of business intelligence tools; Tableau (preferred), Microsoft Power BI and Qlik to design data visualizations and dashboards to effectively evaluate marketing campaigns and communicate insights
  • A self-starter who can achieve results in an intense, fast-paced, virtual team environment; handle multiple projects and prioritize responsibilities.
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred

  • Proficient in statistical techniques (e.g. cluster and regression analysis) and tools to derive insights from large, complex data environments.
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Deloitte

Deloitte drives progress. Our firms around the world help clients become leaders wherever they choose to compete. Deloitte invests in outstanding people of diverse talents and backgrounds and empowers them to achieve more than they could elsewhere. Our work combines advice with action and integrity. We believe that when our clients and society are stronger, so are we. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more. The content on this page contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on content from this page.

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