Responsibilities

• Develop and execute integrated downstream marketing plans that align to US business objectives, revenue targets, and brand strategy.
• Own the tactical marketing calendar and drive timely delivery of initiatives across key moments (product and program launches, congresses, campaigns, etc).
• Translate customer insights into clear positioning, messaging frameworks, and proof-point narratives that resonate with target customer segments.
• Partner with Sales Leadership and Education team to build practical selling tools that improve conversion and sales effectiveness.
• Support training content and field communications (e.g., playbooks, talk tracks, competitive positioning, account targeting).
• Gather feedback from field-based teams and incorporate learnings into iterative improvements of materials and tactics.
• Apply customer research, segmentation, and analytics to optimize targeting, channel mix, and resource allocation.
• Monitor market dynamics (competitive activity, customer needs, barriers to adoption) and recommend tactical adjustments.
• Own performance tracking for downstream initiatives using KPIs and dashboards; communicate results and insights regularly to Sr. Leadership Team.
• Partner with Medical/Clinical, Regulatory, Legal, and Quality to ensure promotional claims are accurate, compliant, and appropriately substantiated.

Requirements

• BS degree in relevant field required, MBA or advanced degree preferred
• A minimum of 8 years of relevant MedTech business experience (Sales and Marketing) with 3-5 years of progressive marketing experience
• Demonstrated ability navigating complexity and ambiguity while achieving business impact across the organization
• Demonstrated success driving commercialization efforts that resulted in measurable revenue growth and customer adoption
• Experience driving a capital selling process and/or new procedure development is preferred
• Experience leading or supporting new product launches with strong field execution preferred
• Strong project management skills with ability to manage multiple priorities in a fast-paced environment
• Excellent communication, stakeholder management, and influence skills