UNIT MARKETING MANAGER - WINTHROP UNIVERSITY - ROCK HILL, SC

Rock Hill, SC (On-site)

$62K/yr – $69K/yrSenior Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on orchestrating promotions, brand adherence, communications, and storytelling across dining programs. It also emphasizes client relationships, collateral development, and digital/social media activity to drive happiness and retention. Preferred qualifications include a Marketing degree and several years of experience, with a range of benefits listed.

Job Description

Responsibilities

  • Orchestrate marketing promotions, meal plan campaigns, catering, and retail sales initiatives at dining locations.
  • Ensure adherence to Chartwells brand standards across all campus dining programs, focusing on brand identity, visual merchandising, and guest experience.
  • Improve communications and public relations efforts, managing guest feedback, press releases, client presentations, and website.
  • Build compelling marketing collateral, including brochures, newsletters, and promotional materials.
  • Lead captivating storytelling through social and digital media platforms.
  • Develop and implement dynamic marketing optimizing efficiency and effectiveness.
  • Monitor, analyze, and report on marketing activities and outcomes.
  • Foster strong client relationships to align our programs with their objectives, driving happiness and retention.
  • Provide support for new business acquisition and client retention efforts.
  • Perform other duties as assigned to support the efficient functioning of dining service operations.

Benefits

  • Medical
  • Dental
  • Vision
  • Life Insurance/ AD
  • Disability Insurance
  • Retirement Plan
  • Paid Time Off
  • Holiday Time Off (varies by site/state)
  • Associate Shopping Program
  • Health and Wellness Programs

Preferred

  • Bachelor's degree in Marketing preferred.
  • Three or more years of marketing experience.
  • Ability to confidently present to large groups.
  • Knowledge of merchandising and promotional strategies.
  • Excellent writing skills for effective communication.
  • Strong proficiency in digital literacy.
Chartwells Higher Education Dining Services logo

Chartwells Higher Education Dining Services

3.4 Glassdoor

As the recognized leader in the higher education contract foodservice market, and an operating sector of Compass Group North America, Chartwells Higher Education Dining Services partners with over 320 colleges and universities of all sizes across the United States. Chartwells is proud to help its partners by managing foodservice operations more efficiently and profitably while growing sustainably to help colleges and universities retain and recruit students. We're chefs, interaction facilitators and food enthusiasts with a knack for drawing people together. Through our cuisine, community, talent, global resources and flexibility, we have the power to nourish and inspire. Our dining programs bring students together and serve as centers of academic life on the campuses we serve. Chartwells is committed to ensuring that clients and guests receive the highest quality, nutritious cuisine and service they deserve. From global cuisine prepared fresh in dynamic, resident dining venues to favorite retail restaurant brands, event catering, concessions, vending and food trucks, Chartwells ensures that each hungry guest dining on campus is satisfied.

Founded in 1997
Charlotte, North Carolina, USA
5.8K employees (429 in marketing)
55% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
14.1K
Traffic Source Mix
Search
28.5%
Direct
53.4%
Referral
7.6%
Social
9.2%
Paid
1.1%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size
403 (7% of company)
Median Career Experience
5 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
9