Responsibilities

• Lead the global unified measurement program (Consumer / B2B / SME)
• Design and own the end-to-end framework for Mastercard’s new single brand tracking and measurement system, driving relevance, saliency, differentiation, and business growth.
• Define a unified KPI taxonomy, governance model, and reporting cadence across brand, campaign, audience, regional, product, and business-line views.
• Ensure the program delivers high-impact, enterprise-level insights aligned with Mastercard’s strategic priorities.
• Develop connected measurement strategies for the brand
• Stand up a holistic performance framework integrating brand health, audience needs, media and creative performance, sponsorship impact, and business outcomes.
• In partnership with Brand Strategy + Advertising, B2B, and Media, ensure measurement is consistent, comparable, and intuitive for cross-functional leaders.
• Integrate AI capabilities into new and existing measurement systems and dashboards that meet the needs of business teams.
• Identify, design, and implement new measurement capabilities leveraging advanced analytics, AI, and automation, working closely with technical and business partners.
• Drive compelling measurement storytelling for leadership and key partners

• Translate complex tracking outputs into simple, strategic narratives that guide decision-making and investment.
• Provide actionable insights that inform brand, marketing, B2B, product, and sponsorship strategies.
• Partner closely with Marketing, and regional teams to influence upstream planning.
• Deliver thought leadership through clear, concise data storytelling.
• Develop best practices, new methodologies and standardization that can be leveraged and scaled across regions.
• Partner and integrate across analytics, science, and measurement ecosystems
• Partner with analytics, data science, modeling, and media measurement teams to fuse survey, behavioral, digital, attribution, and modeled outputs into unified performance insights.
• Influence senior stakeholders across Mastercard to drive adoption of unified measurement standards and embed insights into strategic decision-making.
• Collaborate with cross-functional leaders to ensure consistent methodologies, eliminate duplication, and improve enterprise integration across measurement approaches.
• Lead vendors, research partners, and cross-functional execution

Requirements

• 10+ years of experience in marketing science, brand tracking, B2B research, analytics, or performance measurement.
• Proven experience building or managing large-scale, multi-market tracking programs.
• Expertise in research design, modeling, segmentation, attribution, and KPI frameworks.
• Exceptional storytelling skills with the ability to translate data into strategic implications.
• Experience working globally and cross-functionally with marketing, media, product, analytics, and external agency partners.
• Leadership experience managing teams and external vendors.
• Experience with multi-signal measurement (survey data, digital behavior, media performance, modeling outputs) and integrating these signals into unified insight frameworks.
• Experience with AI-enabled analysis or modern analytics platforms; familiarity with Power BI, Tableau, and related tools.
• Background in data science and proficiency in Python, R, and SQL.