UA Ads Manager at Bellota Labs | Redwood City, CA | $150K/yr – $200K/yr

Bellota Labs

UA Ads Manager

Redwood City, CA (Remote)

$150K/yr – $200K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own paid media across Meta and other networks with a focus on scalable testing, optimization, and clear KPI-driven outcomes for mobile apps and games.

Paid Channel Ownership: Manage day-to-day campaigns across Meta, Google, Reddit, Snap, and X with prospecting and retargeting loops.
Performance & Insights: Tie creative experiments and audience tests to CPI, CPR, LTV, ROAS, and retention metrics to drive optimization.
Cross-Functional Alignment: Partner with Product, Analytics, and Creative to shape the acquisition strategy and feed into retention and monetization goals.

Job Description

Responsibilities

Own the day-to-day management of paid campaigns across Meta (primary), Google, Reddit, Snap, and Twitter/X
Build, launch, and continuously optimize campaigns across prospecting and retargeting funnels
Manage budget allocation across platforms and campaigns to maximize return on ad spend (ROAS) and hit CPA targets
Maintain a rigorous testing cadence across audiences, creatives, bidding strategies, and placements
Partner with the Creative and Design teams to brief, iterate, and evaluate ad creative performance
Analyze creative data to identify winning concepts and inform the next round of production
Develop a clear point of view on what messaging, formats, and hooks resonate with our player audience
Track, report, and interpret campaign performance against KPIs including CPI, CPR, LTV, ROAS, and retention cohorts
Build dashboards and regular reporting cadences for internal stakeholders
Connect ad platform data with downstream product and revenue metrics to evaluate true acquisition quality

Requirements

Experience: 3+ years managing paid social and/or paid search campaigns, with demonstrated hands-on experience in Meta Ads Manager as a daily workflow tool
Meta Depth: Expert-level command of Meta Ads — campaign structure, audience segmentation, pixel and Conversions API setup, creative testing frameworks, and algorithm optimization
Platform Fluency: Functional working knowledge of Google Ads (UAC, Search, YouTube), Reddit Ads, Snapchat Ads, and Twitter/X Ads — including how to adapt strategy and creative to each platform's audience and format
Analytical Mindset: Strong command of performance data, with the ability to translate numbers into clear optimization decisions and communicate findings to non-technical stakeholders
Creative Eye: Ability to evaluate ad creative from a performance lens and provide specific, actionable feedback that improves results
Gaming or App Experience: Experience running UA campaigns for mobile apps, games, or subscription products strongly preferred; casino, competitive gaming, or live-service game experience is a plus
Attribution & Measurement: Familiarity with mobile measurement partners (MMPs) such as AppsFlyer, Adjust, or Singular; comfortable working with incrementality testing and attribution methodology
Educational Background: Degree in Marketing, Business, Statistics, or a related field preferred — or equivalent demonstrated experience

Nice to Have

Gaming or App Experience: casino, competitive gaming, or live-service game experience is a plus
AI & Automation Fluency: Experience leveraging AI tools for ad copy iteration, creative testing at scale, or workflow automation is a plus
Attribution & Measurement: incrementality testing and attribution methodology experience is a plus