Responsibilities

• Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis.
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
• Develop campaign strategies to support and achieve the client’s business objectives
• Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
• Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
• Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
• Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.

Requirements

• BA degree in marketing, business or equivalent work experience
• At least 1-2 years of work experience in digital campaign management or related fields
• English Fluency Required
• Knowledge of digital ad ecosystem and familiarity with ad platforms and tools ex. The Trade Desk, AppNexus, Google DV 360, Google Tag Manager, Google Analytics

Preferred

• Trade Desk Certification a plus