Responsibilities

• Negotiation & Procurement: Build relationships with station representatives and publishers to negotiate rates, added-value opportunities and favorable contract terms.
• Strategic Planning: Analyze audience demographics and media consumption habits (using tools like Nielsen or Comscore) to identify the best platforms and time slots to reach the target audience.
• Campaign Execution: Manage the end-to-end process, including issuing insertion orders (IOs), tracking traffic orders, posting and ensuring creative assets are delivered to vendors on time.
• Performance Monitoring: Track "spot" placement and flighting schedules to ensure ads run as planned. This includes managing "makegoods “and ADU schedules
• Post-Buy Analysis: Reconcile invoices against media logs to verify delivery and prepare reports analyzing the actual vs. projected reach and frequency of the campaign.

Requirements

• 3-5 years of experience
• Bachelor’s degree in marketing, Advertising, Communications, or a related field
• Fully onsite in Tallahassee, FL office

Preferred

• Negotiation Mastery
• Analytical Ability
• Software Proficiency (Media Ocean, SQAD)
• Detail Orientation