Tradeshow Marketing and KOL Strategy Manager

Milwaukee, WI (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end trade shows and KOL programs for healthcare B2B events.

  • Must-have: 4-6 years B2B event/tradeshow experience; strong CRM/marketing automation.
  • Standout: KOL program management in a regulated healthcare environment with compliance and contracting workflow.

Job Description

Drive end-to-end trade shows and KOL programs for healthcare B2B events.

  • Tradeshow and conference leadership> Build and maintain a 12-month events calendar aligned to service-line, product, and revenue goals; define objectives, audience, messaging, offers, and success metrics for each priority event.
  • Own end-to-end execution: booth strategy/design, sponsorships, speaking abstracts, on-site run-of-show, shipping, vendors, lead capture/flows, demo readiness, and post-show follow-up.
  • Tradeshow and conference operationsness, and post-show follow-up.> Manage budgets, contracts, timelines, and vendor relationships; track spend vs. plan and negotiate value-add with organizers/suppliers.
  • Drive integrated campaigns around each event (pre-, at-, post-): email, paid/organic social, landing pages, SDR plays, and thought-leadership content in partnership with Growth/Digital and Sales.
  • Deliver post-event readouts with pipeline impact, influenced/attributed revenue, CPL/CPO, MQL SQL conversion, meetings held, and learning agenda.
  • Cross functional collaboration> Partner with Business Development, VCTS Marketing and Service Line Marketing on meeting books, VIP/KOL schedules, and target-account invitations, ensure CRM hygiene, lead routing, and follow-through.
  • Align with Product/Service Line Leaders on demo scripts, evidence hierarchy, claim guardrails, and messaging.
  • Coordinate executive visibility, keynotes, panels, media/analyst briefings, and high-value customer meetings.
  • Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
  • Understands and performs in accordance with all applicable regulatory and compliance requirements
  • Complies with all standard operating policies and procedures
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Versiti

3.4 Glassdoor

Versiti was founded with the belief that together, our blood centers can better serve people’s urgent need for life-saving healthcare. That we can strengthen and restore the health of our communities while conducting groundbreaking research. That we can integrate scientific innovation, medicine, and service in ways that no other blood health organization can match.We’re driven by the urgency of our work and inspired by the generosity of the people we rely on for life-saving donations. We have the privilege to safeguard these gifts and ensure they go where the need is greatest, in our communities and beyond––and our hospital and healthcare partners across the nation rely on the speed, safety, and availability of these gifts.Our people are driven by a relentless curiosity. As the home of the world-renowned Blood Research Institute, we attract leading blood health researchers from around the world who are passionate about advancing personalized medicine. We conduct focused research in areas like cellular therapies, oncology, and genomics, to make a difference in the lives of people through the healing potential of blood.People need people. There is no substitute for blood, organs, tissue, or bone marrow. They are precious. They are perishable. And the need for them is vital. As a partnership of blood centers, we’re far stronger together than we are alone. Ultimately, the meaning of our work is found in the lives we save and the people we serve. Our dedication to service and safety will enable us to become the partner of choice for hospitals everywhere. Our commitment to scientific rigor can save lives and advance the field of personalized medicine. And our commitment to building deep relationships with our donors will transform Versiti into a beacon of hope, care, and innovation in the communities we call home.

Founded in 2012
Milwaukee, Wisconsin, USA
2K employees (41 in marketing)
54% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
206.5K
Monthly Google Ads Budget
$70.5K
Traffic Source Mix
Search
39.1%
Direct
52.9%
Referral
5.6%
Social
1.1%
Paid
1.3%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
41 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$28.5M
Last Raise
$3M
Grant, 2 months ago

Funding History

  • Feb 2026
    Grant • $3M
  • Jan 2021
    Grant • $12.3M
  • Jun 2019
    Grant • $13.2M

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