Drive trade marketing strategy and execution for USTC across domestic and international markets, aligning brand goals with regulatory constraints.

• Develop and execute trade marketing strategies across various markets (domestic & international) aligned with USTC’s brand and volume objectives
• Analyze sales performance, market trends, and consumer insights to inform decision-making domestically and internationally
• Build and manage dashboards to track KPIs including volume, distribution, and promotional ROI
• Deliver clear, actionable insights to senior leadership to guide strategic direction
• Design and implement trade promotions, pricing strategies, and incentive programs to drive sell-in and sell-through domestically and internationally
• Evaluate effectiveness of all trade initiatives and optimize based on performance data
• Manage trade marketing budgets with a focus on maximizing ROI
• Drive in-market execution including product placement, merchandising, and POS development
• Ensure strong brand presence across international retail environments while adhering to regulatory restrictions
• Partner with distributors to ensure consistent and compliant execution

• Work closely with sales teams and distribution partners to align strategies and execution
• Support key account planning and develop joint business plans
• Provide tools, insights, and programs that enhance distributor and retailer performance
• Monitor competitive activity, pricing strategies, and product trends across various markets domestically and internationally
• Analyze category performance and identify opportunities for growth and optimization
• Leverage insights to refine brand positioning and trade strategy
• Adapt strategies based on local market conditions, consumer demographics, and regulatory requirements
• Identify growth opportunities across markets, channels, and product styles

• Work Location: In person