Trade Marketing Manager - North America

Dallas, TX (Remote)

$105K/yr – $115K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the North America trade and customer marketing agenda with end-to-end execution from program design to measurable ROI across retailers, distributors, and on-premise channels.

  • Trade and customer marketing programs to drive distribution, display, trial, and sales growth.
  • End-to-end activation through sell-in materials, POS assets, and activation toolkits.

Job Description

Responsibilities

  • Building and executing trade and customer marketing programs that drive distribution, display, trial, and sales growth.
  • Creating compelling sell-in materials, customer presentations, POS assets, and activation toolkits.
  • Partnering with Sales to support key accounts, distributor initiatives, trade shows, customer meetings, and market activations.
  • Leading national, regional, and account-specific programs that turn strategy into execution.
  • Managing POS production, fulfillment, and distribution to ensure flawless in-market delivery.
  • Tracking performance, measuring ROI, and turning insights into action.
  • Identifying category, shopper, and competitive trends to uncover growth opportunities.
  • Becoming a trusted commercial partner across the North American business.

Requirements

  • 4+ years' experience in Trade Marketing, Customer Marketing, Shopper Marketing, Commercial Marketing, or a related field.
  • Experience within beverage, alcohol, non-alcoholic beverage, CPG, food & beverage, or adjacent industries.
  • Strong understanding of retail, chain, distributor, and/or on-premise channels.
  • Experience developing customer-facing programs, POS materials, promotions, and activation campaigns.
  • Strong analytical skills with the ability to evaluate performance and optimize investment.
  • Excellent project management, communication, and presentation skills.
  • A proactive, self-starter mentality and the ability to thrive in a fully remote environment.
  • Willingness to travel as needed to stay close to customers and opportunities

Benefits

  • global market exposure in a high growth CPG category.
  • fully remote team and genuine flexibility for working arrangements.
  • best-in-class benefits packages including health care, competitive compensation, 401K matching, generous PTO and other paid leave plans, and employee equity opportunities.
Lyre's Spirit Co logo

Lyre's Spirit Co

Many years in the making, Lyre’s exquisite range of lovingly crafted alcohol-free, classic spirits was borne from a quest to make the impossible possible. To provide an alternative to those who don’t wish to imbibe alcohol, but still wish to enjoy the mirth, merriment and social intercourse of an evening soiree or shindig. But this is not just any alternative. Every Lyre’s spirit looks, tastes and sashays around the palate just like the original. And yet, the absence of giggle juice enables revellers to remain clear-headed, of good cheer and in fine fettle to pursue whatever tickles their fancy the following day. Lyre’s – the finest range of non-alcoholic classic spirits the world has ever seen.

Founded in 2019
Leichhardt, New South Wales, AUS
59 employees (12 in marketing)

Traffic Signals

Monthly Visitors
94.4K
Monthly Google Ads Budget
$20.5K
Traffic Source Mix
Search
54.6%
Direct
34.9%
Referral
6%
Social
3.5%
Paid
0.9%

Headcount Trend

Current headcount: ~59

Marketing Team

Marketing Team Size
11 (19% of company)

Funding

Total Funding
$68.1M
Last Raise
$23.1M
Series Unknown, 3 years ago

Funding History

  • Aug 2023
    Series Unknown
  • Jul 2023
    Series Unknown • $23.1M
  • Nov 2021
    Series A • $26.8M

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