Company overview

Many years in the making, Lyre’s exquisite range of lovingly crafted alcohol-free, classic spirits was borne from a quest to make the impossible possible. To provide an alternative to those who don’t wish to imbibe alcohol, but still wish to enjoy the mirth, merriment and social intercourse of an evening soiree or shindig. But this is not just any alternative. Every Lyre’s spirit looks, tastes and sashays around the palate just like the original. And yet, the absence of giggle juice enables revellers to remain clear-headed, of good cheer and in fine fettle to pursue whatever tickles their fancy the following day. Lyre’s – the finest range of non-alcoholic classic spirits the world has ever seen.
Founded in 2019
Leichhardt, New South Wales, AUS
59 employees (12 in marketing)

Salaries

Typical salary range

$95,000 – $110,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -20.3% year over year

Funding

Total funding

$68.1M

Last raise

Series Unknown, 3 years ago

Funding history

Aug 2023

Venture Round Lyre'S Spirit Co

Jul 2023

Venture Round Lyre'S Spirit Co · $23.1M

Nov 2021

Series A Lyre'S Spirit Co · $26.8M

May 2021

Seed Round Lyre'S Spirit Co · $6.9M

Sep 2020

Seed Round Lyre'S Spirit Co · $11.2M

Apr 2019

Pre Seed Round Lyre'S Spirit Co

Audience

Monthly website visitors
94.4K
Month over month+3.2%
Quarter over quarter+65.3%
Top sourceSearch (54.6%)
Ad budget per month$20.5K
Average search rank36.4
Traffic source mix
Search
54.6%
Direct
34.9%
Referral
6%
Social
3.5%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

14.9K

12-mo growth

+9.6%

Monthly growth

+0.7%

News

Links