Trade Marketing & Brand Activation Manager

New York City, NY (Remote)

$95K/yr – $115K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own U.S. trade marketing execution tied to a global brand strategy, focusing on retailer programs, shopper marketing, and cross functional activation with sales and agencies.

  • Own retailer and shopper programs across channels to drive awareness and trial.
  • Locales: adapt global assets for U.S. retailers and consumer engagement to boost activation impact.
  • Partner with Sales, Global Marketing, and agencies to ensure consistent, measurable execution and fast decision making.

Job Description

Responsibilities

  • Independently manage the execution of U.S. marketing plans rooted in global brand strategy.
  • Adapt approved global assets and materials for U.S. retailer and consumer engagement.
  • Execute retailer programs, shopper marketing initiatives, trade shows, and retailer-facing marketing activities.
  • Partner closely with Sales, Global Marketing, agencies, and retail partners to ensure consistent and effective execution.
  • Build awareness, trial, and retailer engagement for Cloetta brands across multiple channels.
  • Create sell-in materials, retailer programs, and shopper marketing initiatives.
  • Lead retailer presentations, category reviews, and activation plans alongside the Sales team.
  • Lead retail promotions and retailer-specific marketing programs.
  • Ensure brand consistency across all retailer-facing materials.
  • Independently manage trade shows, sampling events, retailer meetings, and consumer experiences that introduce Cloetta brands to U.S. shoppers.

Requirements

  • 3–6 years in trade marketing, shopper marketing, retailer marketing, brand activation, or related CPG marketing roles.
  • Experience within food, beverage, confectionery, consumer packaged goods, or retail industries preferred.
  • Experience supporting retailer programs and retailer-facing initiatives.
  • Proven ability to manage projects across multiple stakeholders and channels.
  • Experience working with agencies, sales teams, and cross-functional partners.
  • Strong communication, presentation, and organizational skills.

Preferred

    Benefits

    • Health, dental, vision, and 401k with company match
    • Generous PTO package
    • Performance bonus
    • Flexible working hours, we are a big advocate of a good work-life balance.
    Cloetta logo

    Cloetta

    Cloetta is Northern Europe’s leading confectionery company. Our products are sold in more than 60 markets worldwide. Cloetta’s brands are its biggest asset. Many of these brands originated from the first half of the 20th century and have strong local links including Malaco, Kexchoklad, CandyKing and Läkerol.About 2,600 employees work for us worldwide. We are committed to continuously renew and utilize the company’s expertise and want to hire and develop competent employees that are given the opportunity to realize their full potential. We are an ambitious company, hence have people work for us who really want to make an impact on the business by doing their job receiving the trust and freedom to take a lot of responsibility. We all do our part but also support each other and enjoy working together and in teams. We have a positive attitude, are proud of our company, our brands and products, but most of all... we love what we do and have fun while doing so.

    Stockholm, Skåne County, SWE
    1.7K employees (132 in marketing)

    Traffic Signals

    Monthly Visitors
    35.6K
    Traffic Source Mix
    Search
    40.8%
    Direct
    28.9%
    Referral
    12.6%
    Social
    16.8%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~1.7K

    Marketing Team

    Marketing Team Size
    132 (8% of company)
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $281.8M
    Last Raise
    $281.8M
    Post IPO Debt, 9 months ago

    Funding History

    • Sep 2025
      Post IPO Debt • $281.8M
    • Jan 2005
      Private Equity

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