Trade Marketing - Analyst

Doral, FL (On-site)

$50K/yr – $55K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Drive cross-functional marketing operations for cookware trade marketing, from client-ready materials to data-backed performance insights.

  • Must-have: Proficiency with MS Office and strong data analysis skills.
  • Standout: Experience coordinating with sales, vendors, and events.

Job Description

Responsibilities

  • This role will provide key support in areas of presentations and client proposals, sales and market analysis reporting, retailer and competitor analysis, trade shows and the overall marketing department.
  • Work hand in hand with the sales department to develop and prepare for client presentations, product updates, client meetings, and daily account requests.
  • Analyze sales data to assess the performance of trade marketing strategies and product placements, making data-driven recommendations for improvement.
  • Internal reporting for business reviews, sales and marketing department.
  • Conduct market research to identify trends, opportunities, and challenges in the cookware industry providing insights to support strategic decision-making.
  • Coordinate with vendors the creation and distribution of marketing materials for internal teams and events.
  • Support marketing team initiatives, trade shows and other corporate events.
  • Create, maintain, and manage spec sheets database and ensure its accuracy.
  • Coordinate product sample requests as needed & showroom management.
  • Assist in maintaining & improving online catalog.

Requirements

  • Bachelor’s in marketing, International Business, Business Management or alike
  • Proficiency with MS Office (PowerPoint & Excel primarily)
  • Strong analytical, problem-solving, and organizational skills
  • Ability to work collaboratively in a cross-functional environment
  • Excellent verbal and communication skills
  • Ability to manage multiple projects and work effectively in a fast-paced environment
  • Strong attention to detail
  • Self-driven individual capable of meeting deliverables with minor supervision
  • Willingness/ability to travel 10% of the time

Preferred

  • Bilingual preferred – English/Spanish
  • Experience in trade marketing (brick-and-mortar) with large national retailing organizations, department stores, distributors & clubs, preferably in the Housewares sector a plus
  • Experience with marketing analytics tools and software

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Vision insurance
IMUSA USA logo

IMUSA USA

IMUSA is the #1 Hispanic & International cookware company.Innovative, authentic & affordable, IMUSA‘s line of products help bring the Abuelas’ (grandmas’) recipes to life, while also capturing the adventurist spirit of culinary globetrotters.Today, the IMUSA brand has moved beyond borders to become the leading brand of Hispanic housewares and a culinary brand ambassador of other international cuisines including the new Pan-Asian line of products.We invite you to learn about our line of products, try our recipes, and explore the exciting world of ethnic cuisines.Make it Real... Make it IMUSA

Founded in 2006
Miami, Florida, USA
111 employees (10 in marketing)

Traffic Signals

Monthly Visitors
21.3K
Traffic Source Mix
Search
39.6%
Direct
47.3%
Referral
4%
Social
7.9%
Paid
1%

Headcount Trend

Current headcount: ~111

Marketing Team

Marketing Team Size
10 (9% of company)