Trade Activation Specialist at The HEINEKEN Company | Hilton Head Island, SC

The HEINEKEN Company

Trade Activation Specialist

Hilton Head Island, SC (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive on-trade activation planning and execution to grow HEINEKEN's channel presence and loyalty.

Own end-to-end on-trade campaigns and activation calendars
Must-have: 1–3 years in on-trade/channel marketing or field sales
Standout: cross-functional collaboration with Sales, Brand, and agencies

Job Description

Drive on-trade activation planning and execution to grow HEINEKEN's channel presence and loyalty.

Own end-to-end on-trade campaigns and activation calendars
Execute on‑trade campaigns (It’s Tiger Time, HEINEKEN Afterwork) and activation calendars
Deliver seasonal activations (Thingyan, CNY, Thadingyut, Christmas, etc.)

Responsibilities

On-Trade Activation Planning & Execution
Execute on‑trade campaigns (It’s Tiger Time, HEINEKEN Afterwork) and activation calendars
Deliver seasonal activations (Thingyan, CNY, Thadingyut, Christmas, etc.)
Lead brand‑led BTL campaigns and promotions
Support outlet-owned events with toolkits and POSM
POSM & Outlet Experience
Manage POSM creation, execution, and budget
Develop impactful POS items
Menu listings
Gamification materials
Premium merchandise
Manage the outlet experience toolkits
Draught & Loyalty Programs
Drive advocacy and sales of the draught portfolio
Strengthen loyalty programs to increase conversion
Ensure quality standards during activations
Event Execution & Brand Ambassadors
Lead development and co-execution of on-trade customer events
Align with Brand Managers and Sales team for Heineken Afterwork & Green Zone programs
Manage Brand Ambassadors in Tiger Streets & project zones?"Cross-Functional Collaboration?"Align closely with Sales, Brand Managers, Trade Marketing, and agencies?"Support channel strategy and activation calendar development

Requirements

Bachelor’s degree in business administration, Marketing, Public Relation, or any related fields
Minimum 1 - 3 years of relevant On Trade (include MONT) channel marketing, brand marketing or field sales experience
Strong project and budget management skills to drive projects and campaigns E2E
strong knowledge of channel dynamics, trends and strategy
Self-motivated with a winning mentality and a strong sense of ownership and responsibility

The HEINEKEN Company

4.3 Glassdoor

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Stay informed: https://www.theheinekencompany.com/newsroomPlease enjoy our brands responsibly and only share our posts with those who are of legal drinking age.

Founded in 1900

Amsterdam, North Holland, NLD

43K employees (3,519 in marketing)

www.theHEINEKENcompany.com

87% recommend to a friend

89% CEO approval