Responsibilities

• Host live shopping sessions on TikTok Shop and Whatnot Live, demonstrating products with enthusiasm and expertise to maximize viewer engagement and sales
• Develop compelling scripts and content plans that align with marketing strategies and brand voice for each live event
• Collaborate with the marketing team to integrate SEO strategies, social listening insights, and trending topics into live content for increased visibility
• Utilize media editing tools such as Adobe Photoshop, Adobe Illustrator, and video editing software to enhance live streams and post-event promotional materials
• Monitor real-time social media analytics and performance metrics using tools like Google Analytics, Hootsuite, Buffer, and Facebook Advertising to optimize future broadcasts
• Engage actively with viewers through comments, Q&A sessions, and social media communication to build a loyal community around the brand
• Maintain consistent branding across all digital channels by creating visually appealing graphics and photography that support live events
• Conduct keyword research and analyze digital marketing performance data to refine content strategies and improve overall social media marketing efforts
• Manage relationships with influencers or brand ambassadors to amplify reach and foster positive public relations

Requirements

• Proven experience in social media management, content creation, or digital marketing within a fast-paced environment
• Strong familiarity with social media platforms including TikTok, Whatnot, Facebook, Instagram, and others relevant for live streaming and content distribution
• Demonstrated ability in graphic design using Adobe Creative Suite (Photoshop, Illustrator) as well as video editing skills for media production
• Knowledge of SEO best practices, web analytics (Google Analytics), marketing online analytics tools, and social media performance monitoring techniques
• Excellent communication skills with the ability to engage diverse audiences authentically during live broadcasts
• Experience in branding, photography, proofing content for accuracy and tone consistency
• Ability to adapt quickly to new trends in digital marketing performance monitoring and social media content marketing strategies
• Familiarity with tools such as Hootsuite, Buffer (application), and other social media management platforms for scheduling and analytics