TikTok Shop & LIVE Growth Lead at Ettika | Los Angeles, CA | $60K/yr – $150K/yr

Ettika

TikTok Shop & LIVE Growth Lead

Los Angeles, CA (On-site)

$60K/yr – $150K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive TikTok Shop GMV growth for Ettika through affiliate scaling, creator tiering, and LIVE shopping execution.

Proven TikTok Shop experience with data-driven testing and rapid iteration.
Own affiliate-driven GMV and live shopping strategy, including hosts, offers, and cadence.
Strong organizational skills and cross-functional execution to hit weekly GMV/CVR/AOV targets.

Job Description

Responsibilities

TikTok Shop GMV growth
Affiliate strategy & incentive structure
Creator tiering (gifting → paid → Spark scaling)
Hero SKU selection & bundle strategy
Promo cadence & AOV optimization
LIVE shopping strategy (hosts, offers, calendar, targets)
Agency & TSP accountability
Weekly reporting on GMV, CVR, AOV, margin

Requirements

Proven TikTok Shop experience (not just influencer marketing)
Experience scaling affiliate-driven GMV
Strong understanding of TikTok algorithm & conversion mechanics
Data-driven decision making
Comfortable running tests and iterating quickly
Highly organized and execution-focused

Preferred

Fashion / beauty / jewelry experience is a plus

Ettika

Jewelry designs created to empower, seize the spirit and fill the air with a touch of feel-good (look-good) energy. Ettika was dreamt to life with a few meaningful words in mind: Give. Wear. Stack. Love. Ettika fashioners, Natalie, Norelle, Joey and Ettie Rafaeli feed their design drive with daily inspirations and delights soaked up while living the sunny Los Angeles California lifestyle. From the sandy beaches of Malibu, to the neon bright sparkling city lights of Tinseltown, the designers naturally incorporate a kiss of the LA laid-back-luxe lifestyle into each inspired piece.

Founded in 2005

Los Angeles, California, USA

25 employees (12 in marketing)

www.ettika.com