TikTok Shop - Campaign Manager

Seattle, WA (Unknown)

$103K/yr – $160K/yrMid Level3+ years exp

Posted 2 months ago

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Job Summary

Own cross-functional brand activation programs that translate strategy into integrated campaigns, driving measurable impact and scalable execution across partners.

  • Campaign Execution: Lead end-to-end activations from brief to launch with cross-functional teams and agencies.
  • Performance Analytics: Monitor metrics, optimize campaigns, and translate data into repeatable methodologies.
  • Industry & Collaboration: Incorporate market insights to refine messaging and align with sellers, brands, and external partners.

Job Description

Responsibilities

  • End-to-End Campaign Execution: Develop and implement integrated campaigns for renowned brands, ensuring seamless execution from strategy to launch.
  • Strategic Planning: Craft campaign strategies with business objectives, market trends, and seller's positioning to maximize impact.
  • Cross-functional Collaboration: Work closely with internal teams, agencies, and external sellers to ensure consistent brand messaging, execution excellence, and high seller satisfaction.
  • Performance Monitoring & Optimization: Track key performance metrics, analyze campaign effectiveness, refine strategies based on insights, and abstract into methodology with impact.
  • Industry & Consumer Insights: Stay updated on market trends, landscape, and consumer behavior to enhance campaign strategies.

Requirements

  • 3+ years or more of experience in brand marketing, e-commerce campaign management, or a related field.
  • Proven ability to manage large-scale brand activations/ campaigns with measurable success.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent collaboration and project management skills.
  • Curious, self-motivated and always have a drive for something new.

Preferred

  • Experience in 4A creative agency, digital marketing, social media, and cross-channel campaign execution is a plus.

Benefits

  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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