Responsibilities

• Recruit and onboard TikTok creators as affiliates to promote products via TikTok Shop.
• Manage relationships with creators, influencers, and affiliate partners — from micro to macro tiers.
• Develop performance incentives, commission structures, and promotional strategies to drive sales.
• Collaborate with internal teams to ensure affiliates have the right content, product knowledge, and creative assets.
• Track and analyze affiliate performance (clicks, views, conversions, GMV) using TikTok Shop data tools and third-party tracking platforms.
• Stay ahead of TikTok trends and identify creators with high potential to convert within your product niche.
• Negotiate affiliate terms, manage budgets, and report on ROI.
• Ensure all creator content aligns with brand guidelines and FTC regulations.
• Lead coaching sessions for affiliates and be a subject matter expert on viral content to teach affiliates how to sell products.

Requirements

• 2–4 years of experience in affiliate or influencer marketing, preferably with TikTok or short-form video platforms.
• Deep familiarity with TikTok Shop and TikTok video creation
• Proven ability to grow and manage an affiliate/creator portfolio with measurable sales results.
• Strong communication and negotiation skills.
• Ability to analyze campaign data and optimize for performance (GMV, AOV, CAC).
• Highly organized, proactive, and comfortable in a fast-paced, trend-driven environment.

Preferred

• Experience working directly with TikTok Shop sellers or in social commerce.
• Network of TikTok creators across lifestyle, fashion, beauty, tech, or other relevant verticals.
• Knowledge of affiliate platforms (TikTok Affiliate Center, TikTok Seller Center, Discord, Kalodata).
• Background in e-commerce, DTC brands, or agency-side influencer marketing.