Responsibilities

• Catalog, Item, and Product Strategy & Operations: Strategy Development: Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.
• Pricing and Promotions: Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
• Product Optimization: Consult on supply chain and fulfilment, optimize product card images and copy, and manage content uploads.
• Catalog Management: Conduct ongoing evaluations of retail-readiness for all SKUs, maintain the catalog, and ensure overall shop health.
• Creator Attribution Management: Content Consultation: Provide advice on best practices for conversion-driving content.
• Creator and Affiliate Management: Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.
• Campaign Execution: Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.
• Paid Media Strategy, Management & Optimization: Budget and Campaign Strategy: Develop and manage go-to-market budgets, execute and optimize campaigns across various ad types.
• Campaign Management: Continuously launch, manage, and optimize campaigns to meet KPIs, leveraging TikTok Ads Manager for scalable creative rotations.
• Sales Reporting & Analysis: Sales Reporting: Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.
• Performance Analysis: Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.
• Monthly Summaries: Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.

Requirements

• Proven track record in ecommerce management, particularly with retail and social media platforms like TikTok
• Strong digital commerce skills and ability to translate data and insights into actionable strategies that drive results for clients/sellers
• Excel in analyzing data, identifying trends, and making informed decisions that enhance performance
• Keen eye for brand merchandising, optimizing product listings and content, ensuring high engagement and conversion rates
• Ability to work cross-functionally with clients, global team members, creators, affiliates and foster relationships that lead to successful campaigns
• Meticulous in managing catalogs and campaigns, ensuring that all aspects align with business objectives

Benefits

• Competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.
• Office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
• Competitive paid time off, including annual leave plus paid public holidays
• Great learning and development opportunities
• Benefits that help you live your best life
• Parental leave and benefits
• Volunteering opportunities
• ERGs for inclusion and identity