Responsibilities

• Execute B2B Campaigns: Develop and launch strategic marketing initiatives that showcase the value of TikTok LIVE to agencies, MCNs, and talent partners across owned and earned channels.
• Drive Program Awareness: Evangelize TikTok LIVE’s creator network business model through compelling case studies, partner spotlights, and event activations.
• Tell Partner Success Stories: Identify and amplify impactful narratives from creator networks and agency partners, highlighting how TikTok LIVE drives creator growth and monetization.
• Collaborate Cross-Functionally: Partner closely with LIVE Ops, Partnerships, and XFN teams to ensure B2B marketing strategies align with regional business goals.
• Develop Scalable Playbooks: Create partner-facing assets, including collateral, FAQs, and go-to-market toolkits to support scalable outreach and adoption.
• Measure and Optimize Performance: Track campaign effectiveness, analyze performance data, and provide actionable insights to refine future initiatives.

Requirements

• Bachelor’s degree with 5+ years of experience in B2B, integrated, or partnership marketing.
• Proven ability to develop high-impact marketing assets (e.g., case studies, presentations, success stories).
• Strong storytelling and communication skills with the ability to turn partner wins and data into persuasive narratives.
• Effective project manager with experience juggling multiple campaigns and deadlines.
• Analytical thinker with a track record of measuring performance and driving optimizations.
• Self-starter who thrives in collaborative environments.

Preferred

• Experience in the creator economy, media, or tech sectors.
• Passion for the creator economy and talent ecosystem.

Benefits

• medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)