Responsibilities

• Develop and execute TikTok content strategies that align with brand positioning and commercial objectives.
• Partner with internal marketing teams and external creators to produce engaging, high-performing short-form videos and livestream content.
• Build and maintain an editorial calendar to support product launches, seasonal campaigns, and key business priorities.
• Develop and execute store-integrated TikTok content strategies that connect online engagement with offline retail performance.
• Coordinate creator and KOL in-store content production, livestream events, and collaborative content with retail associates to increase local brand visibility and drive social commerce sales.
• Recruit and manage part-time on-site livestream hosts and content creators to support ongoing content production and live shopping initiatives.
• Partner closely with Retail Operations and Marketing teams to execute localized campaigns that translate TikTok engagement into measurable retail sales.
• Analyze content performance and optimize creative strategies based on audience insights, platform trends, and sales performance.
• Identify, recruit, and manage creators, influencers, affiliates, and agencies to support TikTok Shop growth.
• Develop long-term partnerships with creators to expand brand reach and drive authentic consumer engagement.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5+ years of experience in TikTok, social media, content marketing, creator partnerships, or social commerce.
• Hands-on experience with TikTok Shop, creator campaigns, livestreams, or influencer marketing in the U.S. market.
• Strong understanding of TikTok trends, content strategy, and the creator ecosystem.
• Experience driving content-led sales growth and social commerce performance.
• Excellent project management and cross-functional collaboration skills, with experience working across global teams.

Preferred

• Experience in footwear, sportswear, apparel, fashion, or consumer brands is preferred.