Responsibilities

• Content Creation: Develop a monthly content calendar aligned with cocktail seasons, holidays, and brand priorities, working collaboratively with the founder
• Create organic TikTok-style video concepts aligned with brand voice and aesthetics
• Produce a minimum of 4 TikTok videos per week using Espanita product shipped to you—both hands-only cocktail preparation format and on-camera personality format
• Edit all video to platform-native standards: vertical format, strong hook in the first 2–3 seconds, trending or original audio, captions, motion graphics as needed
• Write all captions, hashtag sets, and on-screen text for every post
• Content Distribution: Schedule and post content on all three platforms (TikTok, Instagram Reels, YouTube Shorts), adapting caption, audio, and cover image where platform differences require it
• Monitor comments and engage authentically with the audience across all three platforms within 24 hours of posting
• Strategy and Reporting: Identify trending sounds, formats, and moments relevant to cocktail and lifestyle content—move quickly when a relevant trend emerges (trend windows are 48–72 hours)
• Review performance analytics weekly—views, completion rate, follower growth, engagement rate—and share a brief weekly summary with the founders
• Identify top-performing content formats and recommend adjustments to the content mix based on data
• Identify and recommend brand-relevant trends or viral moments in the cocktail, food, or lifestyle space that Espanita should respond to
• Participate in a brief monthly video call with the founders to align on the upcoming month's content direction

Requirements

• Proven TikTok content creation experience—at least 5 links to TikTok videos or accounts you have personally created and managed are required as part of your application
• Experience managing Instagram Reels and YouTube Shorts
• Strong background in lifestyle, food and beverage content
• Strong short-form video editing skills—you edit your own content to a professional standard without a separate editor
• On-camera comfort—you are able to present content naturally and confidently on video when needed
• Deep understanding of TikTok's algorithm—you know what a strong hook looks like, why completion rate matters, how trending audio affects distribution, and how to structure a video for maximum watch time
• Creative thinking about format—you have watched the measure-shake-pour cocktail content that fills TikTok and you have ideas about how to do something more interesting
• Self-directed and reliable—remote role, lean team, direct founder access. You manage your own schedule, meet deadlines without being chased, and flag problems proactively
• Familiarity with cocktail preparation and mixology—knowing how to make drinks on camera without fumbling
• Genuine interest in cocktails, food, or lifestyle content—you do not need to be a tequila expert, but you need to care about what you are making

Preferred

• Proven TikTok content creation experience—at least 5 links to TikTok videos or accounts you have personally created and managed
• Experience managing Instagram Reels and YouTube Shorts
• Strong background in lifestyle, food and beverage content
• Strong short-form video editing skills—you edit your own content to a professional standard without a separate editor
• On-camera comfort—you are able to present content naturally and confidently on video when needed
• Deep understanding of TikTok's algorithm—you know what a strong hook looks like, why completion rate matters, how trending audio affects distribution, and how to structure a video for maximum watch time
• Creative thinking about format—you have watched the measure-shake-pour cocktail content that fills TikTok and you have ideas about how to do something more interesting
• Self-directed and reliable—remote role, lean team, direct founder access. You manage your own schedule, meet deadlines without being chased, and flag problems proactively
• Familiarity with cocktail preparation and mixology—knowing how to make drinks on camera without fumbling
• Genuine interest in cocktails, food, or lifestyle content—you do not need to be a tequila expert, but you need to care about what you are making