Responsibilities

• Develop and execute WOLFpak’s TikTok strategy to drive awareness, engagement, and conversions.
• Recruit, onboard, and manage a network of TikTok creators and micro-influencers; negotiate partnerships and compensation.
• Design, brief, and oversee platform-native creative (short-form video, trends, challenges, UGC) aligned with WOLFpak’s brand identity.
• Plan, produce, and manage TikTok Live events: recruit and coordinate hosts, create schedules, produce run-of-show, manage live product demos and promotions, and ensure seamless technical execution.
• Coordinate TikTok campaigns with affiliate programs and integrate influencer activity into broader marketing and sales initiatives (including TikTok Shop where applicable).
• Monitor TikTok performance metrics, analyze trends, and iterate creative, live, and media strategies for optimization.
• Manage content calendars, creator and host deliverables, and approval workflows to ensure timely campaign execution.
• Build and maintain strong relationships with creators, live hosts, talent agencies, and platform reps.

Requirements

• Proven, hands-on experience managing brand presence and creator partnerships on TikTok.
• Hands-on experience producing and managing TikTok Lives, coordinating hosts, scripting/run-of-show, and driving live commerce results.
• Deep understanding of TikTok algorithms, trends, content formats, and best practices for viral and conversion-driven content.
• Background in affiliate/partner management, influencer negotiation, or account management.
• Strong creative sensibility with ability to brief and oversee short-form video and live production.
• Excellent communication and relationship-building skills.
• Analytical mindset with experience using platform analytics and reporting tools to measure ROI and optimize campaigns.
• Organized, detail-oriented, and able to manage multiple creator/host relationships and campaign/live timelines.
• Proactive collaboration with cross-functional teams to maximize reach, engagement, and revenue on TikTok.

Preferred

• Experience with TikTok Shop, in-app commerce, or other native social commerce solutions is strongly preferred.
• Passion for fitness/athletic lifestyle and previous brand experience preferred.