Tik Tok Shop Manager Beauty Brand

Los Angeles, CA (On-site)

$85K/yr – $105K/yrManager2+ years expFull time

Posted 4 months ago

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Job Summary

The role focuses on building and optimizing a TikTok Shop presence, including growth strategy, listings, campaigns, and creator partnerships. It requires experience managing TikTok Shop, especially in beauty, with a data-driven approach. Benefits include medical and time-off coverage. The position is on-site in Los Angeles with a listed salary range.

Job Description

Responsibilities

  • Own and manage our TikTok Shop storefront
  • Develop and execute TikTok Shop growth strategy
  • Optimize product listings (SEO, visuals, pricing, bundles)
  • Launch and manage TikTok Shop campaigns and promotions
  • Identify and recruit creators for TikTok Shop affiliate program
  • Analyze performance metrics (conversion rate, AOV, GMV, CAC)
  • Collaborate with marketing, creative, and product teams
  • Stay ahead of TikTok trends, features, and algorithm changes

Requirements

  • 2+ years experience managing TikTok Shop (beauty preferred)
  • Strong understanding of beauty consumer behavior
  • Experience with affiliate + creator campaigns
  • Data-driven mindset with strong analytical skills
  • Experience scaling DTC or social commerce brands
  • Knowledge of TikTok Ads Manager is a plus

Preferred

Benefits

  • medical, dental, vision
  • paid time off
  • holiday pay
  • supplemental insurance
  • voluntary life insurance
American International Industries logo

American International Industries

American International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With thirty years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty.Headquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.Our product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, clean + easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, Seche, ProLinc, SuperNail, Surgi-Care, Tres Flores, Gelaze, and Youthair to name a few. With nearly 40 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 140 countries and are sold exclusively through distributors and wholesalers.American International Industries is committed to creating innovative, market-driven products, providing both the consumer and the beauty professional quality and value.Each of our product lines possess considerable brand equity and a distinct heritage. Our commitment to quality, value and innovation has led to highly visible, category-leading brands, placing American International Industries at the forefront of the beauty and personal care industries.

Founded in 1971
Los Angeles, California, USA
330 employees (80 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
26.6%
Direct
35.6%
Referral
25.5%
Social
9.5%
Paid
1.1%

Headcount Trend

Current headcount: ~330

Marketing Team

Marketing Team Size
65 (20% of company)
Marketing Roles Posted (Last 30 Days)
3