Responsibilities

• Develop and execute a comprehensive TikTok growth strategy aligned with the firm's marketing and client acquisition goals.
• Identify high-growth content opportunities within the U.S. immigration and legal education niche.
• Design and implement strategies to increase followers, engagement,reach, and lead generation.
• Monitor emerging TikTok trends, algorithm updates, and platform innovations to maintain competitive advantage.
• Plan and manage a content calendar focused on educational, storytelling, and viral content formats relevant to immigration law.
• Translate complex legal topics into short-form, engaging, and accessible TikTok content.
• Collaborate with attorneys and subject-matter experts to ensure accuracy and compliance of legal information.
• Guide video scripting, editing direction, captions, and content structure to maximize engagement.
• Build and nurture an active TikTok community by engaging with comments, messages, and discussions.
• Implement organic growth strategies including hashtag optimization, trend adaptation, and collaborations.

Requirements

• Minimum 5+ years of experience in social media growth, digital marketing, or content strategy.
• Demonstrated success in scaling TikTok accounts or similar short-form video platforms.
• Strong understanding of TikTok algorithm mechanics and viral growth strategies.
• Experience creating high-performing short-form video content.
• Ability to translate technical or professional topics into engaging social media content.
• Proficiency in social media analytics tools and content management platforms.
• Excellent storytelling, communication, and strategic thinking skills.

Preferred

• Experience working with law firms, professional services, or immigration-related content.
• Knowledge of U.S. immigration processes and visa categories.
• Experience managing paid TikTok advertising campaigns.
• Background in digital growth marketing or performance marketing.
• Experience working with remote or global teams.