Responsibilities

• Launch and manage paid social campaigns using self-serve advertising platforms, including Meta Ads Manager.
• Optimize campaign performance by analyzing results, identifying trends, and implementing data-driven improvements.
• Develop compelling ad copy, select creative assets, and support testing of new creative approaches and ad formats.
• Monitor campaign budgets, pacing, and key performance metrics to maximize efficiency and results.
• Collaborate with the Performance Marketing team to share insights and refine campaign strategies.
• Partner with Affiliate Partnerships and Programmatic Yield teams to support cross-functional marketing initiatives.
• Provide audience insights and performance feedback to editorial teams to help inform content and engagement strategies.
• Stay current on paid social best practices, platform updates, and emerging industry trends while maintaining high standards of organization and quality.

Requirements

• 1+ years of experience in paid social, digital marketing, performance marketing, or a related field.
• Experience launching and optimizing paid social campaigns, preferably using Meta Ads Manager or similar advertising platforms.
• Strong analytical skills with the ability to interpret campaign data and translate insights into action.
• Proficiency with Microsoft Excel and/or Google Sheets, including working with large datasets.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong written and verbal communication skills and the ability to collaborate effectively across teams.
• Experience in commerce, digital media, or social buying is a plus.
• A creative mindset with an interest in audience engagement, testing, and continuous optimization.
• Hybrid role based in New York, NY, with an in-office requirement of 4 days per week.