Responsibilities

• Lead comprehensive technical SEO audits across enterprise and mid-market websites
• Identify and prioritize crawlability, indexation, rendering, site architecture, and performance issues
• Develop actionable roadmaps aligned to business objectives and technical feasibility
• Serve as the primary SEO stakeholder in cross-functional technical initiatives
• Own end-to-end SEO strategy for website redesigns, replatforming, domain consolidations, and structural migrations
• Develop and validate redirect mapping strategies (301/302 logic, parameter handling, canonical alignment)
• Lead migration planning including URL structure governance, taxonomy alignment, and indexation safeguards
• Conduct staging environment crawl reviews to validate: Crawl accessibility; Canonical logic; Internal linking integrity; Metadata parity
• Execute redirect QA and validation prior to launch
• Lead launch-day SEO validation protocols

Requirements

• 4+ years of hands-on technical SEO experience
• Proven experience leading complex website migrations (replatforming, domain consolidation, large-scale restructuring)
• Deep understanding of:
• Crawl mechanics and rendering (JavaScript SEO familiarity preferred)
• HTTP status codes and redirect logic
• Canonical and indexation frameworks
• XML sitemaps and robots.txt governance
• Structured data (Schema.org, JSON-LD)
• Log file analysis (preferred)
• Proficiency with SEO and crawling tools (e.g., Screaming Frog, Sitebulb, Botify, DeepCrawl, Ahrefs, Semrush)
• Experience using Google Search Console and Google Analytics
• Strong analytical and problem-solving skills
• Ability to communicate technical concepts to non-technical stakeholders

Preferred

• Experience working with enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, WordPress, headless CMS environments)
• Familiarity with front-end frameworks and rendering models (SSR, CSR, hybrid rendering)
• Basic understanding of HTML, CSS, and JavaScript
• Experience collaborating with engineering teams in Agile environments
• Agency experience managing multiple client accounts

Benefits

• Free financial wellness and planning and a robust EAP
• Additional fun perks for local employees to our NC office, like free tickets to the NC Zoo, Greensboro Grasshoppers baseball games, Greensboro Gargoyles hockey games, food trucks, and more!