Responsibilities

• Own product positioning, messaging, pricing, and go-to-market strategy for assigned product lines
• Support product launches from pre-launch validation through collateral development and channel enablement
• Partner with R&D on new product concept validation and help inform product requirements by bringing flow cytometry expertise, customer insight, and market feedback into the product development process
• Develop and maintain technical content including application notes, product guides, protocol documents, FAQs, and comparison materials
• Write compelling customer-facing copy for product pages, launch materials, campaigns, and other commercial assets
• Build sales enablement tools including battle cards, competitive comparisons, and objection handling guides
• Conduct customer interviews and synthesize field feedback to inform positioning, pricing, and roadmap
• Monitor the competitive landscape, relevant publications, conference activity, and market pricing dynamics
• Serve as a front-line responder for inbound live chat, answering product and catalog questions, routing quote or custom-work inquiries to the appropriate sales team members, and translating recurring themes into improved website content, FAQs, and messaging
• Own the event calendar and logistics, develop presentation materials for scientific conferences including CYTO and regional flow cytometry events, and attend key events as needed

Requirements

• 4+ years of hands-on flow cytometry bench experience required
• Strong proficiency in panel design, compensation, and multi-platform instrument workflows
• Ability to independently author scientific and technical content
• Excellent written and verbal communication skills, with the ability to adapt messaging for both scientific and commercial audiences
• Bachelor's degree or higher in a life sciences field; advanced degree preferred

Preferred

• Experience in biopharma QC, cell therapy, or clinical flow cytometry
• Prior experience in product marketing, field applications, or scientific sales at a life sciences tools company
• Publication record or conference presentation experience
• Familiarity with CRM platforms such as HubSpot

Benefits

• equity + benefits