Responsibilities

• Independently design, build, and execute targeted email campaign and lifecycle marketing programs
• Serve as the technical owner and primary administrator of the Salesforce Marketing Cloud instance
• Implement marketing automation best practices and optimize campaign workflows
• Maintain active customer journeys and ensure seamless execution across all lifecycle stages
• Build and manage email segments for targeted campaign delivery
• Identify opportunities to automate repetitive processes and build scalable solutions
• Transform strategic marketing goals into actionable, measurable technical requirements
• Serve as the bridge between marketing strategy and technical execution
• Manage expectations across cross-functional teams while balancing operational and project work
• Collaborate with Business Intelligence and data engineering teams to define audience segmentation requirements

Requirements

• 5+ years of working directly with engineering teams experience
• 2+ years of technical product or program management experience
• 3+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience using email platforms and editing HTML
• Knowledge of data structures, data modeling, and database schema
• Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion
• Experience delivering against a large organization's long-term strategy and goals
• Experience with A/B testing, especially around audience segmentation and targeting
• 5+ years of hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Contact Builder

Preferred

• Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or Developer)

Benefits

• health insurance (medical, dental, vision, prescription)
• Basic Life & AD&D insurance and option for Supplemental life plans
• EAP
• Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• paid time off
• parental leave