Responsibilities

• First City Credit Union is in search of a strong leader to serve as the SVP/Chief Marketing Officer to plan, coordinate and execute the credit union's strategic marketing plan in the context of the credit union's overall strategic goals.
• The SVP/CMO is a strategic executive leader responsible for developing and executing credit union's enterprise-wide marketing, brand, communications, digital engagement, member growth, and business development strategies.
• Reporting directly to the President & CEO, the CMO serves as a key member of the executive leadership team and plays a critical role in advancing the credit union's mission, expanding market share, deepening member relationships, and supporting long-term organizational growth.
• The SVP/CMO leads all aspects of marketing, branding, member acquisition and retention, public relations, digital marketing, community engagement, product marketing, and market research.
• This leader will oversee critical Sponsor and Select Employer Group (SEG) relationships.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related field required
• Minimum 10-15 years of progressive marketing leadership experience
• At least 5 years in a senior executive marketing role with financial services, banking, credit unions, fintech, or related industries
• Demonstrated success leading brand transformation, digital marketing initiatives, and member/customer growth strategies
• Experience managing marketing budgets, agencies, and cross-functional teams
• Experience presenting to executive leadership and Board of Directors
• Strong understanding of retail banking, lending, deposit products, and financial services marketing
• Expertise in digital marketing, marketing analytics, CRM systems, marketing automation, and data-driven decision making

Preferred

• Master's degree (MBA or related discipline) preferred
• Knowledge of California financial services market dynamics preferred.

Benefits

• Medical, dental, and vision insurance
• Life insurance
• 401k Retirement Plan (matching contribution=5%, immediate vesting)
• Paid Time Off (PTO)
• Paid Holidays
• Educational Reimbursement