Responsibilities

• Define and lead Tombras’ POV on SEO, AI visibility, AEO, GEO, and organic discovery.
• Build commercially viable offerings that evolve the department beyond legacy SEO deliverables.
• Translate industry change into scalable frameworks, workflows, training, and client recommendations.
• Design and scale agentic AI workflows that improve SEO productivity, insight generation, and content quality.
• Architect strategies for national, enterprise, and multi-location brands across technical SEO, content, local SEO, and authority-building initiatives.
• Guide complex client work across site architecture, crawling and indexation, migrations, schema, internal linking, international SEO, local landing pages, reviews, and listings consistency.
• Connect organic visibility to broader brand demand, media performance, and business outcomes.
• Help clients understand how classic SEO metrics are changing and what new visibility signals matter most.
• Develop frameworks that improve discoverability, citations, and brand presence across AI-driven search experiences.
• Build grounded content systems that combine LLMs, retrieval, first-party data, expert inputs, and structured content rules to produce high-quality, brand-safe outputs.

Requirements

• 12+ years of SEO experience, including leadership of enterprise SEO programs and senior teams in an agency or consulting environment.
• Deep expertise in technical SEO, content strategy, local SEO, and organic growth for complex brands.
• Strong command of enterprise SEO platforms, site crawling tools, Google Search Console, analytics tools, and listings/reputation platforms.
• Clear point of view on how AI Overviews, LLMs, conversational interfaces, and generative search are changing SEO.
• Experience building repeatable methodologies, client recommendations, and scalable team adoption around emerging industry change.
• Strong fluency in multi-location and local SEO, including listings management, reputation, reviews, duplicate suppression, and local optimization at scale.
• Experience building AI-enabled or agentic workflows that improve SEO efficiency and scale high-quality, grounded content outputs.
• Strong communication and executive presence, with the ability to translate technical complexity into clear business language.
• Proven success developing teams, mentoring talent, and driving department performance.
• A player-coach mentality with the judgment to move between executive strategy, client leadership, and hands-on problem solving.

Preferred

• Experience with BrightEdge, Conductor, Ahrefs, SEMrush, Screaming Frog, Deepcrawl/Lumar, and leading listings/reputation platforms.
• Familiarity with schema strategy, entity SEO, knowledge graph concepts, and modern content architectures.
• Experience partnering closely with paid search, analytics, PR, social, and content teams in an integrated environment.
• Experience building or scaling new offerings tied to AI-enabled discovery, automation, or next-generation search.

Benefits

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision