SVP, Marketing & Entertainment

Las Vegas, NV (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Shape enterprise marketing and guest‑experience strategy by aligning audiences, campaigns, and channels across marketing and entertainment to drive sustained growth and on‑property revenue.

  • Own the cross‑functional strategy that unifies brand messaging, digital marketing, and entertainment programming into cohesive guest journeys.
  • Anchor campaigns on market insights, segmentation, and ROI, with strong leadership of multi‑discipline teams and budget decisions.

Job Description

Responsibilities

  • Provide very high‑level strategic oversight of all marketing, advertising, brand communications, digital strategy, database marketing, entertainment programming, and related revenue‑driving areas.
  • Develop and implement a comprehensive, enterprise‑wide marketing and entertainment strategy that aligns with business objectives and long-term growth.
  • Lead cross-functional collaboration to define target audiences and translate insights into compelling, multi-channel marketing and entertainment campaigns.
  • Optimize resource utilization—budget, personnel, technology, and external partners—to maximize impact and operational efficiency across all divisions.
  • Oversee the development and execution of digital marketing initiatives including SEO, SEM, social media, email, CRM, database segmentation, and digital content strategy.
  • Drive strategic integration between marketing and entertainment to enhance guest experience, brand loyalty, and on-property revenue.
  • Leverage market research, consumer data, and competitive intelligence to guide strategic decisions and identify new opportunities.
  • Manage and strategically allocate division budgets while monitoring performance and return on investment across all marketing and entertainment initiatives.
  • Steer the evolution of brand positioning, messaging, and creative assets to ensure consistency and strength across every touchpoint.
  • Recruit, mentor, and develop a high-performing team of marketing, digital, communications, and entertainment professionals.
Hard Rock International logo

Hard Rock International

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.

Founded in 1971
Fort Lauderdale, Florida, USA
5.1K employees (375 in marketing)

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$368K
Traffic Source Mix
Search
51.3%
Direct
37.7%
Referral
8.8%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
165 (3% of company)
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
2

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