SVP Growth & Retention Marketing, Optum Rx

USA (Hybrid)

Salary Not AvailableDirector/Executive15+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise growth marketing leadership across global units, owning a data-driven, omni-channel demand-gen program with clear revenue impact.

  • Own and optimize the enterprise growth investment portfolio across ORx units.
  • Must-have: 15+ years in consumer-first, data-driven performance marketing with measurable ROI.
  • Standout: Senior cross-functional partnership with C-suite and multiple functions to drive enterprise growth.

Job Description

Responsibilities

  • Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across ORx business units to maximize enterprise growth and ROI
  • Set and enforce growth and retention strategy across business units, including defining priorities and standardizing approaches
  • Drive $16B+ in annual marketing-attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences
  • Serve as the decision authority for cross-business growth initiatives, resolving tradeoffs and aligning investments to enterprise priorities
  • Lead the development and execution of integrated, omni-channel, data-driven go-to-market strategies across Pharma, B2B, B2C, and Provider segments

Requirements

  • Bachelor's degree
  • 15+ years of proven success as a consumer-first, data-centric, digital-first, performance marketing leader driving measurable business outcomes
  • Demonstrated ability to own and drive enterprise-level growth strategies tied directly to financial performance
  • Success working side by side with the organization's most senior C-suite executives
  • Proven experience managing large-scale marketing investments with accountability for ROI and business impact
  • Deep expertise in modern marketing platforms (Google / YouTube, Meta, LinkedIn, programmatic, CTV)
  • Solid track record of building and scaling B2B demand generation engines and enterprise marketing capabilities
  • Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes
  • Proven ability to partner across sales, product, finance, and technology functions to deliver integrated growth strategies
  • Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments

Preferred

  • MBA or Master's Degree
  • Pharmacy and/or PBM industry experience
  • Based in New York, NY or Eden Prairie, MN
Optum logo

Optum

We’re evolving health care so everyone can have the opportunity to live their healthiest life. It’s why we put your unique needs at the heart of everything we do, making it easy and affordable to manage health and well-being. We are delivering the right care how and when it’s needed; providing support to make smarter and healthier choices; and making prescription services easier, while helping you save money along the way. It’s everything health care should be. Together, for better health.Optum is part of UnitedHealth Group (NYSE: UNH).

Founded in 1985
Eden Prairie, Minnesota, USA
102K employees (1,727 in marketing)

Traffic Signals

Monthly Visitors
6.1M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
25.8%
Direct
58.2%
Referral
15.2%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~102.4K

Marketing Team

Marketing Team Size
1,108 (1% of company)
Median Career Experience
20 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
4

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