SVP, Growth Analytics at IPG Mediabrands | New York, USA | $220K/yr – $250K/yr

IPG Mediabrands

SVP, Growth Analytics

New York, USA (On-site)

$220K/yr – $250K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive global digital media analytics leadership and build/scale a multi-disciplinary analytics team to deliver measurement frameworks and consulting for client programs.

Own setting analytics strategy, methods, and delivery for client measurement across digital media.
Must-have: Extensive experience with measurement frameworks and econometric models.
Standout: Leadership of a regional office analytics team with hiring, development, and client-facing thought leadership.

Job Description

Responsibilities

Lead definition of digital media best practices internally and across the network on a global basis
Leadership of a regional office analytics team including hiring, development, and retention
Management of the team’s scoping and staffing in conjunction with media planning teams
Understand and promote the value of analytics within the office and across its client roster
Evolution of the US analytics commercial offering, capabilities, and tools in conjunction with broader US analytics leadership team, including development of our business intelligence offering
Work with client teams to develop, scope and sell client measurement and analytics frameworks
Work with key clients to provide consulting and thought leadership on their businesses from an analytics perspective.
Hands-on approach to ensuring data analytics projects meet client objectives, timelines and budgets
Develop partnerships and relationships with relevant data, technology and services suppliers
Participate in new business / business development initiatives
Perform other duties and responsibilities as requested or required

Requirements

Extensive working experience with:
Measurement Frameworks including conversion, attention, audience and brand health measurement techniques.
The use and interpretation of econometric models including media mix models, digital optimization models and brand health models.
Media Ecosystems (e.g., DMP’s, AMP’s, CDP’s) and tools to support addressable activation and optimization (e.g., LiveRamp, Acxiom)
Multitouch, location-based and offline attribution models (e.g., Data Plus Math, FourSquare, Neustar), as well as closed-loop attribution
Creative/brand evaluation tools (e.g., Kantar Millward Brown, ACE Metrix)
Audience tools (e.g., Acxiom, Comscore, MRI, Kantar, Brand Index)
External Reporting, Dashboard and Data visualization partners
Successful track record of delivering value to clients and efficiencies to agencies.
Collaborative work style that emphasizes strong relationship building with clients and peers across disciplines and offices.

Preferred

Preferably 15+ years’ experience managing a multi-disciplinary analytics team across media, creative and website clients.
Knowledge and experience with following tools preferred
Design and evaluation of A/B, multivariate and market level tests
Web analytics platforms e.g., Adobe Reporting, Google Analytics
Scenario modelling and predictive analysis

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007

New York, New York, USA

8.6K employees (2,270 in marketing)

www.ipgmediabrands.com

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