Responsibilities

• Translate supplier and category strategies into integrated promotion plans (collections, campaigns, spotlights, and sales tools) that are easy for Account Executives to activate with clients.
• Build and maintain annual and quarterly supplier promotion calendars across traditional promo and non-traditional categories (POD, POS, premium/recognition, uniforms, internal production, etc.) in partnership with Marketing, Merchandising, and Seller Solutions.
• Package supplier offerings into AE-ready tools, including digital flyers, curated assortments, kit concepts, store assortments, and training content, ensuring alignment with HALO brand standards and positioning as a brand experience partner rather than a commodity merch vendor.
• Manage the intake, prioritization, and execution of supplier-funded promotions (MDF/co-op, incentives, limited-time offers), ensuring they support preferred supplier strategies, margin targets, and Supplier Optimization initiatives (e.g., waived setup fees, decorator consolidation).
• Coordinate cross-functional execution of promotions: Brief Marketing and Creative on campaign objectives, audiences, and required assets. Align with Merchandising and Supplier Relations on product selection, pricing, and SKU readiness. Partner with Operations/IT to ensure systems, stores, and fulfillment are configured for smooth execution.
• Develop clear AE-facing enablement (launch notes, talking points, FAQs, and short training sessions) to drive adoption of supplier promotions and minimize support friction.
• Track and report promotion performance (supplier participation, sales lift, margin impact, AE engagement) and share insights with Supplier Strategy, Supplier Optimization, Finance, and Commercial leadership to inform future plans.
• Ensure supplier promotions reflect HALO’s sustainability and ESG commitments where applicable (e.g., use of preferred and diverse suppliers, promotion of sustainable product lines, support for ESG reporting needs).
• Maintain strong relationships with key promotional and non-traditional suppliers, serving as a point of coordination on promotion opportunities, content needs, and event-related exposure (Brand Shows, industry events, etc.).
• Support HALO events and seller meetings as needed, including preparation of supplier promotion content for Brand Shows, sales meetings, and virtual trainings.