Responsibilities

• Lead the development and execution of omni-channel retail media strategies, integrating retail platforms with broader media plans.
• Oversee campaign setup, optimization, and performance management across Kroger, Instacart, Walmart Connect, Amazon, and other retail media networks - including On-Platform & Off-Platform retail media strategies.
• Collaborate with our analytics COE and client leadership to ensure optimal methodologies, cohesive messaging and measurement across channels.
• Provide strategic guidance to top clients and internal teams on leveraging retail media for full-funnel marketing objectives.
• Analyze campaign data, generate insights, and deliver actionable performance reports with clear recommendations.
• Stay current on the retail media landscape, platform updates, and industry trends to inform strategies and educate teams.
• Build and maintain strong relationships with clients, acting as a trusted strategic partner.
• Collaborate with internal teams (media planners, analytics, creative) to ensure cohesive execution.
• Mentor and supervise junior team members, sharing best practices and ensuring high-quality campaign execution.
• Participate in client presentations, articulating media strategy, campaign results, and growth opportunities within the retail category and its impact on omni-channel execution.

Requirements

• 5+ years of digital media experience, with at least 3 years in retail media campaign management (agency or client-side).
• Hands-on experience with campaign setup, trafficking, and optimization on Walmart Connect, Instacart, Roundel (Target), Criteo Retail Media, Amazon, and other Retail Media Networks (RMNs).
• Strong understanding of the retail media ecosystem, platform-specific algorithms, and the evolving role of retail media within omni-channel marketing.
• Proven ability to analyze data, optimize campaigns for performance, and communicate insights to internal and external stakeholders.
• Experience integrating retail media into broader media strategies, including paid search, paid social, and programmatic channels.
• Proficient in media analytics and reporting tools (e.g., Google Analytics, Looker Studio, Excel/Sheets).
• Excellent communication, organizational, and presentation skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Deep knowledge of retail media platforms (Kroger, Instacart, Walmart Connect, Amazon) - including On-Platform and Off-Platform tactics.
• Confident presenter who can command an audience and deliver strategy and results.

Preferred

• Leadership and mentorship experience; experience supervising or training junior staff
• Experience presenting to senior client leadership (e.g., leading client presentations)
• Strong leadership and team management experience a plus, with a track record of motivating and guiding teams to success