Responsibilities

• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Collaborate with and effectively communicate and present to clients, partner agencies, management and internal teams daily
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Closely supervise the implementation and execution of the media plan, which includes ideation, budgeting, scheduling and establishing benchmarks for control
• Support development of strategic approach and experience design by delivering channel ideas that support client objectives and by providing the link to reality of historical performance and in-market opportunities
• Research, interpret and evaluate available marketing and research data to develop media objectives and strategies
• Responsible for managing projects and resources for area of specialization
• Accountable for accuracy and media intelligence
• Resource for others to resolve complex questions/problems
• Supervise, motivate, orient, train, assign and review the work of direct reports

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 3+ years of experience in media planning/strategy
• Agency experience highly preferred
• OOH experience highly preferred
• Proficiency with Microsoft Suite
• Experience with Media Software (Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Guideline Planning/MediaTools, comScore, Prisma, Mbox, MRI/GfK, GWI)
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Understanding of Activation/Negotiation team functions
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off