Integrated Planning Supervisor at Butler/Till | Rochester, NY | $60K/yr – $95K/yr

Butler/Till

Integrated Planning Supervisor

Rochester, NY (Remote)

$60K/yr – $95K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Shape cross-channel strategy with audience insights, storytelling stewardship, and clear ownership of plan recommendations through client-ready narratives.

Own audience-driven insights and translate them into actionable campaign plans and cross-channel recommendations.
Lead strategic storytelling for client and internal stakeholders with a focus on plan objectives and pull-through.
Drive campaign performance discussions, collaboration across Account, Client, and Agency teams, and continuous improvement against client KPIs.

Job Description

Responsibilities

Understand and build actionable insights based on the understanding of audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge
Build and articulate a connective communication plan strategy based on the needs of the clients’ business, partnering with the Manager and/or Director, as needed
Effectively evaluate and deliver cross-channel plan recommendations based on strategic objectives and plan strategies
Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally)
Actively participate in brainstorming and lead conversations that steward campaign execution or pull-through with clients and external agencies
Lead campaign performance discussions with Account, Client, and Partner Agency team(s)
Represent the voice of the strategy internally, guiding cross-channel recommendations to achieve plan objectives
Autonomously make decisions to progress projects forward in a manner that delivers on the strategic need, meets/exceeds client expectations, and delivers on Agency quality standards
Develop strategic, outcome-based insights, through a mastery of research toolkit, that lead to impactful plan optimization and innovation
Proactively recommend innovative ideas for the campaigns managed, supporting the Integrated Planning Director and account teams with articulation of new recommendations and plan opportunities to client

Requirements

Degree in Communication, Media, Marketing, Public Relations, or a related field
6+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
Demonstrated ability to understand and build actionable insights from first-party and syndicated research tools, leveraging them as key rationale for strategic communications plan recommendations
Excellent presentation skills – verbally and written – for clients or relevant external audience
Strong comfort level with data, analytics, and measurement solutions and recommendations
Intermediate use of Microsoft Office products, including Word, Excel, and PowerPoint

Nice_to_have

Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams
Experience with third-party measurement partners (such as brand lift studies, Kantar or Nielsen attitudinal studies, and industry specific partnerships, e.g., IQVIA, Crossix)

Benefits

ESOP (employee stock ownership plan)
an annual bonus
a full benefits package
paid time off benefits, including 100% paid parental leave

Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998

Rochester, New York, USA

434 employees (125 in marketing)

www.butlertill.com