Responsibilities

• Understands the relationship between paid, owned, and earned social media tactics
• Has solid knowledge of category and channel
• Deep understanding of social media platforms such as Meta, Twitter, LinkedIn, Snap, TikTok, Reddit, and Pinterest
• Well versed in vendor landscape, contributes to agency POVs
• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
• Understanding of Meta Advanced Measurement Solutions
• Understands Meta Pixel and other technical paid social platform solutions
• Understands how the agency works and how jobs flow through the agency
• Understands scope of work and flags scope creep on assigned account(s)

Requirements

• 5 years biddable social media campaign management experience
• Adherence to agency procedures and processes
• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
• Experience in managing a team

Preferred

• Meta Blueprint Certification desired
• Healthcare industry knowledge a plus