Responsibilities

• Translate client business objectives and serve as the primary day-to-day client contact for paid social execution and strategies across Meta, TikTok, Snap, Reddit, Pinterest, and LinkedIn as applicable, including performance-driven app install campaigns and brand awareness campaigns (Reach, Awareness, Video Views, Engagement).
• Plan, launch, and optimize app install campaigns with a focus on CPI, CPA, CAC, and downstream performance.
• Lead execution and optimization of brand campaigns focused on reach, frequency, CPM efficiency, video completion rate, engagement, and brand lift where applicable.
• Manage budgets, pacing, and bid strategies across campaign types to ensure efficient spend and strong performance.
• Develop creative testing roadmaps that support both brand storytelling and performance efficiency.
• Leverage A/B testing frameworks to continuously optimize audience targeting, bidding strategies, and ad formats
• Present campaign performance, insights, and recommendations clearly and confidently in client meetings.
• Collaborate with analytics teams to define KPIs and measure downstream performance and overall business impact
• Utilize mobile measurement partners (MMPs) like Branch or AppsFlyer to track attribution and campaign effectiveness
• Stay current on platform updates, privacy changes, and industry trends, proactively advising clients on opportunities.
• Directly manage and mentor Analysts, Associates, and Senior Associates across assigned accounts.
• Conduct regular 1:1s, provide performance feedback, and support career development.
• Own quality control across all paid social deliverables including campaign builds, reporting, and insights.