Responsibilities

• Lead campaign strategy and reporting optimization with vendor liaison.
• Manage internal and client statuses to meet needs and timelines.
• Ensure the success of digital campaigns across all brand initiatives.
• Oversee a team of 4 (2 onshore, 2 offshore) handling setup, launches, trafficking with Ops, and comms alignment.
• Implement trainings and on-the-job coaching for efficiency.
• Present data, insights and optimizations to clients; cadences include monthly minor optimizations and quarterly larger optimizations.
• Provide training/support for Assistant Planners in billing, reporting, trafficking, analytics and research.
• Maintain intimate knowledge of consumer touchpoints including CTV, digital publishers, mobile partners, and social.
• Craft knowledgeable POVs assessing media opportunities and value.
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations.

Requirements

• B.A. or B.S. in Marketing, Advertising or related field
• 3+ years of digital media buying/planning experience
• Experience planning digital campaigns for products in the B2C space and ability to confidently present to clients on call and in person
• Excellent verbal/written communication skills, interpersonal skills, detail-orientation and follow-through
• Strong analytical, research, and quantitative skills
• Hard-working, resourceful and able to thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills (formulas, v-lookup, conditional formats, pivot tables)
• Strong understanding of the technology marketplace including key publishers, products and trends
• Expertise with Prisma, MediaOcean and Direct IOs

Preferred

• Experience with Research tools such as Nielsen or Comscore preferred

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent.