Responsibilities

• Assist team in executing branded content programs from brief to execution.
• Participate in development, execution, stewardship/project management, and reporting of campaign plans (social + digital + content).
• Understands all phases of the clients’ marketing objectives and provides strategic partnership recommendations to deliver against these objectives.
• Participate in ideation sessions and brief partners on what is required of them to fulfill brand objectives in the content space.
• Demonstrates initiative by researching and identifying valuable information/insights to improve media product.
• Work closely with partner agencies and brand team to ensure content programs are in line with overarching strategies.
• Project manage programs from proposal stage through end date including; concept development, asset negotiation, asset production and brand approval, reporting and optimizations.
• Participate in negotiations which includes, but is not limited to, evaluating RFP’s, spending trends, rate contracts, and program details across social, digital, mobile, and integrated programs.
• Attend vendor meetings to stay on top of marketplace and cultivate relationships within the vendor community.
• Understands all proprietary research tools/processes and applies learnings during planning process.

Requirements

• Bachelor’s Degree, or a track record of relevant industry experience, ideally in Marketing, Communications, Advertising or a related field
• 5+ years of related experience, prescription pharmaceutical, or a similar highly regulated industry, experience is a plus
• Practical knowledge of digital, content strategy, brand marketing, production and programming processes across all platforms
• Creative thinker with strength in digital and social marketing
• Strong project management skills including organization, attention to detail, and ability to multi-task
• Ability to pivot, self-direct and move projects forward in an independent and focused approach
• Strong client service skills, flexibility, team player – client focused service mentality
• Ability to collaborate with a variety of partners
• Solid internal and external communication and presentation skills – storytelling is key
• Demonstrate interest in innovation, consumer engagement, and ROI results
• Understanding of available content marketing metrics and marketplace trends in investment
• Hands-on experience planning & executing digital campaigns end-to-end
• Strong oral/written communication and negotiation skills
• Strong knowledge of Microsoft Suite products

Preferred

• Media investment experience is a plus as relationship building amongst vendors as well as internal partnerships is crucial, but the need to think both strategically and creatively is what sets this role apart from most within the media space.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.