Responsibilities

• Support the development of campaign and competitive performance reports
• Track marketing campaign results and help identify trends and optimization opportunities
• Assist in gathering, organizing, and analyzing large datasets to uncover actionable insights
• Contribute to testing initiatives by preparing data and summarizing findings
• Help translate analytical insights into clear, impactful summaries for marketing and cross-functional teams
• Collaborate with media, creative, and analytics partners to understand how data informs strategy
• Support agency and partner reporting processes
• Assist in documenting workflows and identifying opportunities for process improvement
• Present key insights and learnings in team meetings
• Gain hands-on experience with marketing analytics tools, technologies, and performance measurement frameworks

Requirements

• Currently pursuing a Bachelor’s in Data Science, Marketing Analytics, Business, Statistics, or a related field
• Strong interest in marketing analytics, data storytelling, and performance measurement
• Foundational knowledge of analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI, SQL)
• Experience working with data through coursework, academic projects, or internships
• Basic proficiency in data analysis tools or languages such as Excel, SQL, R, or Python
• Ability to translate data findings into clear, actionable insights
• Strong communication and presentation skills
• Organized, detail-oriented, and able to manage multiple projects in a fast-paced environment
• Curious, proactive, and eager to learn new tools and technologies

Preferred

• Experience with A/B testing, segmentation analysis, and digital campaign measurement.
• Proven success in a fast-paced, collaborative, and client-focused environment.
• Familiarity with statistical modeling and machine learning techniques is a plus.
• Proficient in MS Office

Benefits

• Internship Perks:
• Employee product discounts across Hasbro brands
• Paid time off, including a fully paid company-wide summer break in August
• Volunteer Time Off: 4 paid hours per month to give back through the Team Hasbro volunteer program
• Access to learning and development resources throughout the summer
• Opportunities to connect with fellow interns and employees across the company